How to use bad grammar to get good results in your copy
One of the most cited necessary skills for a copywriter is excellent command of the English language. This is often described as an in depth knowledge of spelling and grammar as well as the ability […]
Tone of voice guidelines and why you need them
As consumers we are faced with a barrage of words on our screens all vying for our attention. Brands are desperately seeking something new to stand out; yet the thing that a brand really needs […]
Power words and phrases you need to use in your copy
Science has shown time and time again that language – if used well – can be a powerful tool for influencing purchasing decisions. Consider the difference in resonance between phrases such as ‘presents a challenge’ […]
How to use emotion in content to drive engagement
The marketing power of emotion In 2000, neuroscientist Antonio Damasio conducted a study on patients with brain damage that restricted their ability to feel and perceive emotion. The results were unexpected. Damasio’s subjects functioned well in all […]
How to generate content ideas for your blog
Are you struggling to think of a topic to discuss on your blog? Are your competitors continuously creating content that is driving new customers to their websites while yours stagnates? There are a several innovative […]
What makes a good product description?
The power of content to influence purchasing decisions is never more apparent than when writing a product description. Your objectives are: To showcase your brand personality To inform customers about your product or service To […]
How long should a blog post be?
When asking the question ‘how long should a blog post be?’, you may initially just think in terms of word count, but this is far from the only determining factor to consider when deciding the […]
How often should I update my blog?
Type the question ‘how often should I update my blog?’ into a search engine and you’ll encounter a slew of articles focusing on the regularity with which bloggers should produce content. It’s a divisive topic […]