How to use emotion in content to drive engagement
The marketing power of emotion In 2000, neuroscientist Antonio Damasio conducted a study on patients with brain damage that restricted their ability to feel and perceive emotion. The results were unexpected. Damasio’s subjects functioned well in all […]
How to generate content ideas for your blog
Are you struggling to think of a topic to discuss on your blog? Are your competitors continuously creating content that is driving new customers to their websites while yours stagnates? There are a several innovative […]
What makes a good product description?
The power of content to influence purchasing decisions is never more apparent than when writing a product description. Your objectives are: To showcase your brand personality To inform customers about your product or service To […]
How long should a blog post be?
When asking the question ‘how long should a blog post be?’, you may initially just think in terms of word count, but this is far from the only determining factor to consider when deciding the […]
How often should I update my blog?
Type the question ‘how often should I update my blog?’ into a search engine and you’ll encounter a slew of articles focusing on the regularity with which bloggers should produce content. It’s a divisive topic […]
How copywriting can influence purchasing decisions
The role of emotion in copywriting and the influence it has on a reader’s purchasing decision is undeniable. Researching the connection between the heartstrings and the purse strings, Lerner, Small, and Loewenstein discovered that feelings […]
How to quickly find valuable topics to write about for your company blog
There is little point in producing blog content that no one is going to see, so you need to ensure that your blog posts will end up in front of the people you wish to […]
The Oxford comma – what are the rules?
The Oxford comma is one of the most contentious punctuation marks in the English language, raising disagreements between grammar experts and linguists alike regarding its value and usage. The Oxford Companion to the English Language states: […]