Digital marketing in 2021: the trends to look out for
While 2020 has been incredibly challenging for businesses, we have seen some trends and opportunities emerging – some in response to the new digital landscape we face. Here our senior experts share their predictions and […]
Why does Google not display my meta description in the search results?
There are frustrations across the SEO industry with how Google handles metadata within search results. SEOs write optimised and creative meta descriptions for web pages to entice users to engage and click through to a […]
How to harness your website content to increase traffic and authority
Updating website blogs plays a vital role in online presence for businesses in every sector, no matter what size the company is. Even for those that produce regular content for their blog, one of the […]
Content for the conversion funnel: how to hit users at different stages of converting
It used to be so simple. Customers bought from your business because it was local to them, because they were loyal to the brand or because nobody else was selling the product. In our digital […]
When does your website need fresh content?
No matter the size of your company or the industry you operate in, having good and authoritative content on your website is a strong factor in determining the success of your approach to SEO. Of […]
How to write the perfect ecommerce meta description
It’s a common mistake to treat your meta description as an afterthought. You’ll spend hours on your page copy, making sure it incorporates your keyphrases and cleverly conveys what’s brilliant about your product. Just before […]
How to repurpose content for SEO
There is no point in producing high quality content with search value if you aren’t going to maximise return on it. Recycling content is the perfect way to refresh your blog, build on the SEO […]
How to use bad grammar to get good results in your copy
One of the most cited necessary skills for a copywriter is excellent command of the English language. This is often described as an in depth knowledge of spelling and grammar as well as the ability […]