Content

One of the most cited necessary skills for a copywriter is excellent command of the English language. This is often described as an in depth knowledge of spelling and grammar as well as the ability […]

As consumers we are faced with a barrage of words on our screens all vying for our attention. Brands are desperately seeking something new to stand out; yet the thing that a brand really needs […]

Science has shown time and time again that language – if used well – can be a powerful tool for influencing purchasing decisions. Consider the difference in resonance between phrases such as ‘presents a challenge’ […]

The marketing power of emotion In 2000, neuroscientist Antonio Damasio conducted a study on patients with brain damage that restricted their ability to feel and perceive emotion. The results were unexpected. Damasio’s subjects functioned well in all […]

Are you struggling to think of a topic to discuss on your blog? Are your competitors continuously creating content that is driving new customers to their websites while yours stagnates? There are a several innovative […]

The power of content to influence purchasing decisions is never more apparent than when writing a product description. Your objectives are: To showcase your brand personality To inform customers about your product or service To […]

When asking the question ‘how long should a blog post be?’, you may initially just think in terms of word count, but this is far from the only determining factor to consider when deciding the […]

Type the question ‘how often should I update my blog?’ into a search engine and you’ll encounter a slew of articles focusing on the regularity with which bloggers should produce content. It’s a divisive topic […]

The role of emotion in copywriting and the influence it has on a reader’s purchasing decision is undeniable. Researching the connection between the heartstrings and the purse strings, Lerner, Small, and Loewenstein discovered that feelings […]