It’s a common mistake to treat your meta description as an afterthought. You’ll spend hours on your page copy, making sure it incorporates your keyphrases and cleverly conveys what’s brilliant about your product. Just before […]
There is no point in producing high quality content with search value if you aren’t going to maximise return on it. Recycling content is the perfect way to refresh your blog, build on the SEO […]
One of the most cited necessary skills for a copywriter is excellent command of the English language. This is often described as an in depth knowledge of spelling and grammar as well as the ability […]
As consumers we are faced with a barrage of words on our screens all vying for our attention. Brands are desperately seeking something new to stand out; yet the thing that a brand really needs […]
Science has shown time and time again that language – if used well – can be a powerful tool for influencing purchasing decisions. Consider the difference in resonance between phrases such as ‘presents a challenge’ […]
The marketing power of emotion In 2000, neuroscientist Antonio Damasio conducted a study on patients with brain damage that restricted their ability to feel and perceive emotion. The results were unexpected. Damasio’s subjects functioned well in all […]
Are you struggling to think of a topic to discuss on your blog? Are your competitors continuously creating content that is driving new customers to their websites while yours stagnates? There are a several innovative […]
The power of content to influence purchasing decisions is never more apparent than when writing a product description. Your objectives are: To showcase your brand personality To inform customers about your product or service To […]
When asking the question ‘how long should a blog post be?’, you may initially just think in terms of word count, but this is far from the only determining factor to consider when deciding the […]
