Updating website blogs plays a vital role in online presence for businesses in every sector, no matter what size the company is. Even for those that produce regular content for their blog, one of the […]
It used to be so simple. Customers bought from your business because it was local to them, because they were loyal to the brand or because nobody else was selling the product. In our digital […]
No matter the size of your company or the industry you operate in, having good and authoritative content on your website is a strong factor in determining the success of your approach to SEO. Of […]
It’s a common mistake to treat your meta description as an afterthought. You’ll spend hours on your page copy, making sure it incorporates your keyphrases and cleverly conveys what’s brilliant about your product. Just before […]
There is no point in producing high quality content with search value if you aren’t going to maximise return on it. Recycling content is the perfect way to refresh your blog, build on the SEO […]
One of the most cited necessary skills for a copywriter is excellent command of the English language. This is often described as an in depth knowledge of spelling and grammar as well as the ability […]
As consumers we are faced with a barrage of words on our screens all vying for our attention. Brands are desperately seeking something new to stand out; yet the thing that a brand really needs […]
Science has shown time and time again that language – if used well – can be a powerful tool for influencing purchasing decisions. Consider the difference in resonance between phrases such as ‘presents a challenge’ […]
The marketing power of emotion In 2000, neuroscientist Antonio Damasio conducted a study on patients with brain damage that restricted their ability to feel and perceive emotion. The results were unexpected. Damasio’s subjects functioned well in all […]
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