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Tom Shurville
Tom Shurville 10th December 2020

Digital marketing in 2021: the trends to look out for

While 2020 has been incredibly challenging for businesses, we have seen some trends and opportunities emerging – some in response to the new digital landscape we face. Here our senior experts share their predictions and […]

Abby Fraser
Abby Fraser 8th December 2020

Why does Google not display my meta description in the search results?

There are frustrations across the SEO industry with how Google handles metadata within search results. SEOs write optimised and creative meta descriptions for web pages to entice users to engage and click through to a […]

Matt Foster
Matt Foster 17th September 2020

How to harness your website content to increase traffic and authority

Updating website blogs plays a vital role in online presence for businesses in every sector, no matter what size the company is. Even for those that produce regular content for their blog, one of the […]

Al Livesley
Al Livesley 15th July 2020

Content for the conversion funnel: how to hit users at different stages of converting

It used to be so simple. Customers bought from your business because it was local to them, because they were loyal to the brand or because nobody else was selling the product. In our digital […]

Justin Fox
Justin Fox 16th January 2020

When does your website need fresh content?

No matter the size of your company or the industry you operate in, having good and authoritative content on your website is a strong factor in determining the success of your approach to SEO. Of […]

Al Livesley
Al Livesley 28th August 2019

How to write the perfect ecommerce meta description

It’s a common mistake to treat your meta description as an afterthought. You’ll spend hours on your page copy, making sure it incorporates your keyphrases and cleverly conveys what’s brilliant about your product. Just before […]

Al Livesley
Al Livesley 23rd May 2019

How to repurpose content for SEO

There is no point in producing high quality content with search value if you aren’t going to maximise return on it. Recycling content is the perfect way to refresh your blog, build on the SEO […]

Al Livesley
Al Livesley 18th April 2019

How to use bad grammar to get good results in your copy

One of the most cited necessary skills for a copywriter is excellent command of the English language. This is often described as an in depth knowledge of spelling and grammar as well as the ability […]

Isabella Wells
Isabella Wells 27th March 2019

Tone of voice guidelines and why you need them

As consumers we are faced with a barrage of words on our screens all vying for our attention. Brands are desperately seeking something new to stand out; yet the thing that a brand really needs […]

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