Preaching what we practise

One of the most cited necessary skills for a copywriter is excellent command of the English language. This is often described as an in depth knowledge of spelling and grammar as well as the ability to create concise, meaningful content. Having an excellent command of the English language doesn’t mean dogmatically clinging to the grammar […]

As consumers we are faced with a barrage of words on our screens all vying for our attention. Brands are desperately seeking something new to stand out; yet the thing that a brand really needs to be good at to attract attention is identity. Brand identity isn’t how you see your business – it’s how […]

Optimising your website for mobile devices has never been more crucial, following Google’s transition to the mobile-first index. What is the mobile-first index? Fundamentally, the mobile-first index means that Google will now index and rank your site based on the mobile version of each page. This is purely mirroring user behaviour, given total searches on […]

The role of emotion in copywriting and the influence it has on a reader’s purchasing decision is undeniable. Researching the connection between the heartstrings and the purse strings, Lerner, Small, and Loewenstein discovered that feelings of sadness trigger acquisitive neural states in response to a desire to change presently unfavourable circumstances, meaning sadness can  – […]

The Oxford comma is one of the most contentious punctuation marks in the English language, raising disagreements between grammar experts and linguists alike regarding its value and usage. The Oxford Companion to the English Language states: ‘Commas are used to separate items in a list…..usage varies as to the inclusion of a comma before ‘and’ in […]

Are you struggling to generate ideas for future digital PR campaigns? Maybe you want to simply streamline the ideation process? Adding structure to your ideation sessions or brainstorms can not only create a more time-effective session, but also help a team to work more creatively with the brief they’ve been given. We’ve outlined the core elements […]