We initially performed in-depth keyword research to identify exactly how WRM’s customers were searching and behaving online. We combined our own data with existing PPC data to ensure that the additional traffic we attracted to the site could be expected to convert.
Alongside this, we completed an online technical audit. This identified a number of issues that had to be rectified in order to fulfil WRM’s online objectives. Armed with this insight, we devised a series of technical recommendations to improve WRM’s online presence. We then worked with WRM’s web development partners to implement our recommendations.
Alongside this we instigated an aggressive link building programme; acquiring a large number of authoritative, industry specific links that bolstered WRM’s online credentials and domain authority.
Our Final thoughts
The impact of our work was fantastic to witness; we saw large increases to both keyword ranking positions and more than doubled the amount of organic traffic to the website – proving the importance and benefits of combining the technical optimisation of a site with robust link building activity.