Preaching what we practise

According to Muck Rack’s report ‘The State of PR 2024,’ the biggest challenge facing PR professionals working at agencies is receiving responses from journalists (54%). This was also the second biggest challenge cited by brands (42%). Communicating with journalists forms the cornerstone of our work as PR professionals. Getting this wrong can result in several […]

Over the past few years, we’ve seen a shift in the Digital PR industry towards reactive PR strategies. Compared to larger-scale campaigns, reactive PR delivers quicker results, requires less preparation time, and allows for greater adaptability. This approach has become an attractive alternative for many clients seeking immediate, flexible and cost-effective PR solutions. But how […]

This Black Friday, UK shoppers are set to spend an impressive £3.8 billion, marking an £800 million increase from last year. With so much at stake, early preparation and a strategic, creative approach are essential to make the most of the busiest shopping season of the year. In this blog, we’ll explore 5 ways to […]

Linking Out Loud is Distinctly’s digital PR podcast. Join host Rachel McHugh, Senior Digital PR Strategist, for conversations with industry experts on everything from the linkbuilding basics to finding your feet in new markets. Every episode features practical advice, insider knowledge, and honest discussions about what works (and what doesn’t) in today’s fast-paced digital PR […]

YouTube boasts over two billion active users per month and has grown into one of the largest search engines in the world. As such, a comprehensive SEO strategy needs to encompass YouTube when looking to grow a product, idea or brand to a wider audience. Our guide below will help you to start this journey […]

We’ve pulled together all the news you need to know on what’s been happening with Google, and search more generally, in October – so you can keep up to date! Covering: OpenAI’s Search GPT launch On 31st October, OpenAI announced the launch of Search GPT/ChatGPT search—the integration of real-time web search capabilities into ChatGPT, marking […]