Preaching what we practise

This year’s Brighton SEO conference brought together experts across digital PR, SEO and data analytics to explore the shifting landscape of search. Discussions covered everything from LLM visibility to building brand trust and navigating evolving user behaviour. Here are some of my key takeaways from the event and what they mean for our industry. As […]

What the ad-free Facebook and Instagram experience means for advertisers You might not know about it until the notification pops up on your account, but in September it was quietly announced that Meta will be starting to offer an ad-free Facebook and Instagram experience – for a fee, of course.  Image: ad choice pop up […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. TL:DR The release of Atlas ChatGPT Browser Agentic Checkouts for OpenAI New keyword analysis released for your TikTok videos New study shows how content types have […]

As generative search results continue to reshape the digital landscape, businesses are being pushed to rethink how they approach SEO – especially with the rise of large language models (LLMs) like ChatGPT. For those of us who use ChatGPT daily, we know its potential to revolutionise the way people search for and consume information is […]

It’s that time of year once again. Christmas is looming and despite your best efforts to focus on this and plans for next year, you’ve still got one other major calendar event to navigate your Paid Media campaigns through first – Black Friday. Now for some businesses, Black Friday isn’t really a consideration. After all, […]

As SEO has evolved, so have content strategies. It’s been the case for several years that targeting a handful of primary keywords in your content isn’t enough, but with the rise of AI this has become even more important. Users are searching with diverse intents, and whilst AI Overviews (AIOs) can provide quick results to […]