Preaching what we practise

It’s that time of year once again. Christmas is looming and despite your best efforts to focus on this and plans for next year, you’ve still got one other major calendar event to navigate your Paid Media campaigns through first – Black Friday. Now for some businesses, Black Friday isn’t really a consideration. After all, […]

As SEO has evolved, so have content strategies. It’s been the case for several years that targeting a handful of primary keywords in your content isn’t enough, but with the rise of AI this has become even more important. Users are searching with diverse intents, and whilst AI Overviews (AIOs) can provide quick results to […]

When Google introduced Performance Max campaigns back in November 2021, one of the biggest concerns for advertisers was the lack of transparency – particularly around which search queries were driving their results. But, in a welcome update, Google has introduced the Search Terms Report for Performance Max,  finally giving us access to the actual search […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. TL;DR Google disables &num=100 parameter (and impressions drop off a cliff) One of the biggest stories this month is Google disabling the &num=100 parameter, which many […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. TL;DR Can LLMs actually see your content? It’s going to be increasingly hard to surface yourself and your content in LLM results if bots can’t actively […]

The perfect product is only as good as its visibility. All the time, effort and investment spent in the design process is pointless without engaged prospects ready to make purchases. Ultimately, eyes on your product are the difference between sales, and stock gathering dust. Companies will direct large portions of their budget into paid advertisements, […]