Preaching what we practise

OpenAI recently announced that they will be testing sponsored adverts in the United States, both for logged in free users and their lowest cost subscription tier, ChatGPT Go. The Plus, Pro, Business and Enterprise subscriptions will continue to benefit from an ad-free service. Back in May 2024, Sam Altman, CEO of OpenAI, considered ads to […]

TL;DR Clicks are harder to win, attribution is noisier, and search journeys are less linear, but organic remains commercially critical. The brands that win in 2026 won’t abandon SEO fundamentals; they’ll extend them, using deeper user insight, authority, and smarter intelligence to influence decisions before the click ever happens. Organic search is changing, but demand […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. TL;DR The evolving state of search: key insights from our November webinar Two weeks ago we hosted a webinar (you can see the recording here) on […]

As Black Friday approaches, it’s easy to focus all efforts on campaign planning and discounts. However, ensuring your analytics setup collects data that is both valid and accurate is just as important. Without reliable data, you’ll quickly enter a data black hole.  Google Analytics 4 (GA4) provides extensive insights by uncovering how users navigate through […]

The latest webinar from Distinctly, discussing what’s been going on in 2025 in Search, how Distinctly has adapted to those changes and what you can do to put yourself in the best position in 2026. Join hosts Lauren Field and Matt Finch, for insights into the changing world of organic search and advice on how […]

This year’s Brighton SEO conference brought together experts across digital PR, SEO and data analytics to explore the shifting landscape of search. Discussions covered everything from LLM visibility to building brand trust and navigating evolving user behaviour. Here are some of my key takeaways from the event and what they mean for our industry. As […]