Sam Pilgrim
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28th June 2022
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Google Ads, Paid Media
Smart bidding strategies: how they boost campaign performance
Setting bids on Google Ads used to be extremely time consuming and required a lot of A/B testing to achieve the best results. In 2016, however, Google introduced smart bidding as a way of automatically optimising bid strategies for every individual auction. Despite a rocky start, smart bidding has slowly improved and now in 2022 […]
Charlotte Tomlinson
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27th June 2022
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Organic
Forums for keyword research: an untapped resource
Everyone who invests in sound SEO is interested in developing their websites’ informational content – to target high-volume keywords relevant to their audience. As time-tested as this strategy is, you can run dry of topics or even struggle to rank because competitors are looking at the same informational terms as you. A truly audience-led approach […]
Liz Walker
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6th June 2022
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News
Electric Umbrella – Charity of the year
We’ve worked with many charities over the years at Distinctly. It’s really important to us to support our community and many of the charities that we have worked with have been very local to our Rickmansworth office. For the past few years, we’ve adopted a ‘Charity of the year’ model so that we can work […]
Ellie Wilson
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25th May 2022
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CRO, Organic
How to leverage customer reviews for SEO
Customer reviews are an important marketing tool. A recent study found that almost nine out of ten customers read reviews before buying a product. But how can we use customer reviews to their full potential and leverage them for SEO? How can customer reviews benefit SEO? Customer reviews play a big part in leading to […]
Chloe Chamberlain
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24th May 2022
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Digital PR
Expert Comments: why and how to use them in digital PR campaigns
A lot of effort goes into creating a digital PR campaign – from brainstorming and analysing data to creating infographics and content production, and finally the all-important promotion. However, journalists receive hundreds of email pitches everyday so to help you stand out from the crowd, amplify your campaigns with expert comments. What are expert comments […]
Tristan Reynolds
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18th May 2022
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Organic, Technical
Need for speed: why it matters to your website’s performance
A fast website has never been more important. Users don’t have the patience for a slow-loading website and neither does Google. Google introduced the Core Web Vitals (CWV) into their algorithms to determine mobile rankings in June 2021 and, more recently, incorporated the CWV into desktop rankings in February 2022. Ensuring your website adheres to […]
