Preaching what we practise

As eCommerce continues to dominate the retail landscape, businesses are increasingly turning to platforms like Shopify for their online storefronts. Shopify’s popularity has soared in recent years, and with the release of Shopify 2.0, the platform has made significant strides in catering to the needs of online businesses, particularly in terms of SEO. With its […]

A reactive PR strategy requires a finger on the pulse and lightning-fast responses to stories trending in the news, if you are to generate some successful link and coverage results.However, a ‘proactive’ reactive strategy enables you to expand your outreach timeline and is guaranteed to result in more successful placements. This just requires an additional […]

Over the years, the digital PR landscape has continued to grow and develop alongside the ever-changing world of digital marketing. In 2024, if you’re not utilising digital PR to further support your SEO efforts, you’re missing out on the opportunity to gain a huge competitive advantage; as the benefits are recognised as part of a […]

As Google Analytics 4 (GA4) takes centre stage as the primary analytics tool, it’s crucial that we understand its new features and maximise their potential. The exploration report feature is fully customisable, which allows you to tailor your reports to your needs. In this blog we discuss how to use exploration reports to get greater […]

Generating $29 billion in 2022, YouTube is one of the largest content platforms in the world – on average creators upload 2,500 videos per minute onto the site. The open-access nature of the platform allows for any creator to rise to popularity and have their videos seen by millions of people across the globe, especially […]

This blog will give you some insight into what content design is, how it can save you money, and the approach we should take when creating user-centric content from a collaborative SEO and Content Design perspective. If we believe there are four pillars of SEO: Content, Authority, User Experience and Technical, that are underpinned by […]