Preaching what we practise

At Distinctly, we’ve generated over 800 reactive links and pieces of coverage for our clients in 2024. But, if we could do it all over again, what reactive campaigns do we wish we’d done? We’ve collected 24 of the most innovative and impressive reactive results across the Digital PR industry this year that we can’t […]

While AI has changed the game for a lot of workplaces, a recent Business Insights survey from the ONS revealed the majority (51.6%) of UK Information and Communication companies are slow adopters and don’t “currently use artificial intelligence technologies”. These figures are even lower for other industries. As an agency working alongside marketing teams in […]

In the modern world, traditional media coverage alone is no longer enough to build a robust online presence and visibility for legal firms and companies in France. To differentiate yourself and position your firm as a trusted authority, you need to leverage your digital PR strategies.  Why do legal firms need to leverage their digital […]

France’s health system ranks among the world’s best, which means it can be challenging for a health company to stand out. Here are some key statistics that you need to know :  The health industry benefits from a unique media landscape characterised with high-authority publications for both consumers and professionals. Unlike the UK, where there […]

According to Muck Rack’s report ‘The State of PR 2024,’ the biggest challenge facing PR professionals working at agencies is receiving responses from journalists (54%). This was also the second biggest challenge cited by brands (42%). Communicating with journalists forms the cornerstone of our work as PR professionals. Getting this wrong can result in several […]

Over the past few years, we’ve seen a shift in the Digital PR industry towards reactive PR strategies. Compared to larger-scale campaigns, reactive PR delivers quicker results, requires less preparation time, and allows for greater adaptability. This approach has become an attractive alternative for many clients seeking immediate, flexible and cost-effective PR solutions. But how […]