Preaching what we practise

If you ever run a digital PR campaign in multiple countries or markets, you’ll learn quickly that you cannot take a one-size-fits-all approach. Understanding the different cultural contexts, trends, and media preferences is essential. In a conversation with International Digital PR Specialist Lau Miguez, we discussed some of the main areas that can improve your […]

We audit a lot of campaigns for prospective clients, and what we’ve found is that there are certain mistakes that are so common, we can almost guarantee they’ll be present before we’ve even looked. While some require longer term changes and technical input, there are others that are relatively quick to fix. We’re going to […]

We’ve compiled the essential updates from Google and the broader world of search from March – keeping you up to date with everything you need to know. Covering: What Content Works Well in LLMs? Recent research by Kevin Indig delves into the types of content that receive citations and mentions from AI chatbots like ChatGPT […]

Customer Journeys used to be simple. People would move from awareness, through consideration and on to purchase, hopefully returning (retention) or, if you had a truly great product, advocating for your product to other people.  There would be multiple touchpoints along the way; you might have a big awareness-driving advertising campaign on billboards or TV, […]

Ecommerce SEO is changing fast and often. The simpler days of just ranking your category pages are over, and Google is now focusing more on providing a marketplace-style experience than a standard search result. The US is almost always at the forefront of Google changes, and looking below at how ecommerce search results (SERPs) look […]

In France, education is one of the most discussed topics in the press and a central focus of government debates. Why? Because it plays a crucial role in shaping our children’s knowledge and preparing future professionals.  If you want to get ahead of the competition and increase your online visibility, here are some useful insights […]