Michael started his marketing career in 2021, working on advertising for B2B software. Since then, he’s expanded his expertise into B2C and eCommerce, collaborating with a wide range of clients across industries. He particularly enjoys tackling the tricky technical challenges that can hinder marketing performance whether that’s conversion tracking, data accuracy, or cross-channel attribution.
Diving into data is his specialty, drawing on the problem-solving skills he honed while earning his degree in mathematics.
