Amish is a driven individual with the creative ability to produce consistent, high quality results whilst working alongside our PPC team.
After studying Psychology at the University of Birmingham, Amish joins the PPC team with a fresh outlook on predicting and understanding consumer behaviour. He will help the team to continue the success of our previous campaigns.
Posts by Amish
Understanding the Google Ads optimisation score
The importance of quality scores and Ad Rank across Google Ads campaigns has been well documented over the years due to their direct influence on CPCs. However, as machine learning begins to more accurately predict […]
Farewell, Broad-Match Modified – The Latest Google Ads Announcement
A few days ago Google announced three big changes to Google Ads keyword match types, with the first to start rolling out in two weeks time. Broad-Match Modified Will Be Absorbed By Phrase Match The […]
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