Preaching what we practise

SERP volatility can be incredibly frustrating. In some cases, search engine results pages (SERPs) will rank the same websites consistently in the same positions. But, we all know that Google’s SERPs can also be in a constant state of change, with page 1 rankings updating frequently. You may rank in the top positions one day, […]

Ever wondered how some brands have mastered the art of speaking directly to you, no matter where you encounter them? The secret lies in their tone of voice (ToV) guidelines. In this guide, you’ll learn to craft your own, defining your brand’s unique personality and creating a consistent voice that resonates with your audience across […]

We’ve pulled together all the news you need to know on what’s been happening with Google, and search more generally, in July – so you can keep up to date! Google AI Overview occurrences dropping Bing’s growing search market share Google earnings report shows search revenue up 14% YoY Google is now showing Ads mixed […]

Crafting a content strategy that resonates with your audience is paramount to business success. But how do we ensure our content truly addresses user needs? The answer lies in user research – a powerful tool that uncovers invaluable insights about your target audience.  By understanding the intricacies of user research and its application, we can […]

Search intent is a core part of an effective SEO strategy. To meet your customers’ needs, you have to understand exactly what they’re searching for, so you can provide the most relevant content. What is search intent? Search intent (also known as user intent or audience intent) is the main goal a user has when […]

Rebranding your website, switching to a new CMS or revamping website structure are all valid reasons why you may be embarking on a website migration project. But have you factored in a technical SEO audit at the start of the process?  Unfortunately, all too often, an audit is undertaken, not at the start of a […]