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Search intent and content: why it’s important for your SEO strategy
Search intent is a core part of an effective SEO strategy. To meet your customers’ needs, you have to understand exactly what they’re searching for, so you can provide the most relevant content. What is search intent? Search intent (also known as user intent or audience intent) is the main goal a user has when […]

The importance of SEO at the start of a website migration
Rebranding your website, switching to a new CMS or revamping website structure are all valid reasons why you may be embarking on a website migration project. But have you factored in a technical SEO audit at the start of the process? Unfortunately, all too often, an audit is undertaken, not at the start of a […]