Preaching what we practise

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. Covering AI Mode: Google’s boldest Search shift yet Google’s AI Mode – unveiled at I/O 2025 – is the company’s biggest change to how people search […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. Covering The growing importance of About Us pages This is a really interesting study by AI brand comprehension tool Waikay. They analysed over 17,000 URLs referenced […]

Around 5.24 billion people currently use social media worldwide, with the average social media user engaging with roughly 6 different social media platforms. Put simply, those numbers represent the chance to get your brand in front of a huge audience.  Whilst many businesses include both SEO and social media within their marketing strategies, the two […]

We’ve compiled the essential updates from Google and the broader world of search from March – keeping you up to date with everything you need to know. Covering: What Content Works Well in LLMs? Recent research by Kevin Indig delves into the types of content that receive citations and mentions from AI chatbots like ChatGPT […]

Ecommerce SEO is changing fast and often. The simpler days of just ranking your category pages are over, and Google is now focusing more on providing a marketplace-style experience than a standard search result. The US is almost always at the forefront of Google changes, and looking below at how ecommerce search results (SERPs) look […]

The original concept of E-A-T was born following the Medic Update in the summer of 2018, with a subsequent addition in 2022 to E-E-A-T (including experience). These were turbulent times for websites operating in the Your Money Your Life (YMYL) industries as many were manipulating their way to the top. Enhancing trust, credibility and user […]

We’ve compiled the essential updates from Google and the world of SEO, digital PR and organic search from February – keeping you up to date with everything you need to know! Covering: Semrush’s deep dive into ChatGPT usage: what it means for search In February, Semrush published one of the most in-depth ChatGPT usage studies […]

We’ve compiled the essential updates from Google and the world of SEO, digital PR and organic search from January – keeping you up to date with everything you need to know! Covering: Google removes breadcrumbs from mobile SERPs You may have noticed that Google’s mobile search interface feels a little different recently. As of 23/01/25, […]

YouTube boasts over two billion active users per month and has grown into one of the largest search engines in the world. As such, a comprehensive SEO strategy needs to encompass YouTube when looking to grow a product, idea or brand to a wider audience. Our guide below will help you to start this journey […]

What are internal links and why are they important for SEO? Internal links are hyperlinks that connect one webpage to another page on the same domain. Unlike external links, which direct users to content on other websites, internal links keep the user’s journey within your own site. For example, if you’re reading a blog post […]

We’ve pulled together all the news you need to know on what’s been happening with Google, and search more generally, in September – so you can keep up to date! Covering: The latest stats on AI Overviews and reporting on AI-Chat referral traffic The August Core Update finished rolling out on September 3rd Google’s AI […]

We’ve pulled together all the news you need to know on what’s been happening with Google, and search more generally, in August– so you can keep up to date! Covering: Google AI Overviews now appearing in the UK search results The August Core Update has started rolling out House Fresh – Last month’s recovery versus […]