Preaching what we practise

France’s health system ranks among the world’s best, which means it can be challenging for a health company to stand out. Here are some key statistics that you need to know :  The health industry benefits from a unique media landscape characterised with high-authority publications for both consumers and professionals. Unlike the UK, where there […]

According to Muck Rack’s report ‘The State of PR 2024,’ the biggest challenge facing PR professionals working at agencies is receiving responses from journalists (54%). This was also the second biggest challenge cited by brands (42%). Communicating with journalists forms the cornerstone of our work as PR professionals. Getting this wrong can result in several […]

Over the past few years, we’ve seen a shift in the Digital PR industry towards reactive PR strategies. Compared to larger-scale campaigns, reactive PR delivers quicker results, requires less preparation time, and allows for greater adaptability. This approach has become an attractive alternative for many clients seeking immediate, flexible and cost-effective PR solutions. But how […]

Linking Out Loud is Distinctly’s digital PR podcast. Join host Rachel McHugh, Senior Digital PR Strategist, for conversations with industry experts on everything from the linkbuilding basics to finding your feet in new markets. Every episode features practical advice, insider knowledge, and honest discussions about what works (and what doesn’t) in today’s fast-paced digital PR […]

In the fast-paced world of digital PR, standing out from the crowd is essential, especially when targeting international markets, where the PR-journalism relationship is not as anchored in the media landscape as it is in the UK. Looking into unique ways of engaging with data sources can be a game-changer in gaining top tier international […]

Having worked as a journalist for a couple of years in France and now working on the other side, in digital PR, I have had the opportunity to immerse myself in both sides of the media landscape. From working on the art and design desk, and spending some time working on cultural stories, I was […]

Une stratégie de relations publiques réactive exige de prendre le pouls et de réagir à la vitesse de l’éclair aux sujets d’actualité, si l’on veut générer des liens et des articles fructueux. Toutefois, une stratégie réactive « proactive » vous permet d’étendre votre calendrier de sensibilisation et garantit un plus grand nombre de placements réussis.  […]

Le secteur des relations publiques digitales au Royaume-Uni, bien ancré et navigable, évolue en parfaite harmonie avec le paysage médiatique. Avec la banalisation de la presse people et des journalistes mieux préparés à recevoir des campagnes, le marché britannique offre aujourd’hui moins de surprises. À seulement 53 km de l’autre côté de la Manche, entrer […]

The internet contains multitudes. In thirty years we’ve packed it with nearly all of recorded history, and it’s growing every second. As a result, it’s overflowing with starting points for Digital PR campaigns, and there’s always something shiny to get drawn to.  There are new apps with fresh perspectives, novel campaigns that create repeatable methodologies, […]