Preaching what we practise

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. Covering The growing importance of About Us pages This is a really interesting study by AI brand comprehension tool Waikay. They analysed over 17,000 URLs referenced […]

If you ever run a digital PR campaign in multiple countries or markets, you’ll learn quickly that you cannot take a one-size-fits-all approach. Understanding the different cultural contexts, trends, and media preferences is essential. In a conversation with International Digital PR Specialist Lau Miguez, we discussed some of the main areas that can improve your […]

We’ve compiled the essential updates from Google and the broader world of search from March – keeping you up to date with everything you need to know. Covering: What Content Works Well in LLMs? Recent research by Kevin Indig delves into the types of content that receive citations and mentions from AI chatbots like ChatGPT […]

In France, education is one of the most discussed topics in the press and a central focus of government debates. Why? Because it plays a crucial role in shaping our children’s knowledge and preparing future professionals.  If you want to get ahead of the competition and increase your online visibility, here are some useful insights […]

Events play an essential role in brand storytelling, providing businesses with an opportunity to showcase their products, services, and expertise to key audiences. Whether it’s a corporate event, product launch, or restaurant opening, digital PR can be a powerful tool for building awareness, securing press and influencer coverage, and earning valuable links. Corporate events engage […]

We’ve compiled the essential updates from Google and the world of SEO, digital PR and organic search from February – keeping you up to date with everything you need to know! Covering: Semrush’s deep dive into ChatGPT usage: what it means for search In February, Semrush published one of the most in-depth ChatGPT usage studies […]

The short answer is yes, it absolutely should. But the question isn’t really ‘should’ influencer marketing be part of your Digital PR strategy but more ‘why’ it should be and how is it going to benefit your brand and marketing strategy. Influencer marketing is becoming an all-encompassing strategy for both B2C and B2B clients. Predominantly […]

With 80% of global travellers researching their trips entirely online, there’s no doubt a strong digital PR strategy can help enhance your visibility online. But as the digital PR landscape continues to grow and develop it may be time to rethink your strategy.  Whether you’re a boutique travel agency or a global hotel chain, adopting […]

We’ve compiled the essential updates from Google and the world of SEO, digital PR and organic search from January – keeping you up to date with everything you need to know! Covering: Google removes breadcrumbs from mobile SERPs You may have noticed that Google’s mobile search interface feels a little different recently. As of 23/01/25, […]

At Distinctly, we’ve generated over 800 reactive links and pieces of coverage for our clients in 2024. But, if we could do it all over again, what reactive campaigns do we wish we’d done? We’ve collected 24 of the most innovative and impressive reactive results across the Digital PR industry this year that we can’t […]

While AI has changed the game for a lot of workplaces, a recent Business Insights survey from the ONS revealed the majority (51.6%) of UK Information and Communication companies are slow adopters and don’t “currently use artificial intelligence technologies”. These figures are even lower for other industries. As an agency working alongside marketing teams in […]

In the modern world, traditional media coverage alone is no longer enough to build a robust online presence and visibility for legal firms and companies in France. To differentiate yourself and position your firm as a trusted authority, you need to leverage your digital PR strategies.  Why do legal firms need to leverage their digital […]