Preaching what we practise

If you have, or are planning to have, an international website that targets multiple regions, then you’ll want to use hreflang tags to tell search engines who your website is for; it’s part of international SEO fundamentals. But what is the x-default hreflang attribute and how can it help your international SEO strategy? Find out […]

If you’re looking to expand your business internationally, then localising your web content is an absolute must. Simply translating existing content isn’t always enough and will fail to engage loyal customers from other countries and regions. Understanding your new market’s audience is the key to succeeding internationally. What is content localisation? Content localisation is the […]

With the world becoming more interconnected than ever, you’ll likely have stumbled upon websites before with different URLs calling out a certain country, for example, www.example.fr. These are known as country code top-level domains (ccTLD). But why might you need to use ccTLDs and how can they help your business reach the global marketplace? What […]

Your product or service might be brilliant in any language, but when you’re taking your business global it takes an entirely reconfigured strategy to make sure overseas audiences get the message. SEO tactics that worked wonders here won’t necessarily land abroad – so understanding international SEO and having an expertly designed global SEO strategy will […]

You’ve used them multiple times a day for at least the last couple of decades. Yet there’s a strong chance that you don’t know what one is.  A generic top level domain (gTLD) is something we’re so adept at using we never even have to give it a second thought. But it’s both a key […]

The digital age means there’s never been more opportunities to take your business global. But that doesn’t mean it’s easy.  Language barriers can be a real stumbling block in getting your brand message across borders if you don’t take the time to understand what foreign users are searching for.  What marks your business as unique […]

SEO is the art of speaking your customers’ language so that they find you as easily as possible online. It’s about talking how they talk and understanding what they’re looking for. But it’s also about technicalities. It’s no use having carefully optimised website copy and locally relevant content if it’s not structured in a way […]