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Rachel McHugh | 15th December 2022 |

Link building: How to measure link building success and ROI

Link building is a long-term process that builds the authority of a website over time. Taking the time to build an effective link building strategy can be extremely fruitful. However, when a lot of time and effort goes into something, you want to be able to track the ROI, to ensure that your strategy is […]

Rachel McHugh | 15th December 2022 |

How to write a press release for link building

Link building is one of the best ways to boost your website’s authority and rank higher on Google. However, gaining links can be a difficult and time-consuming process. This is where press releases come in as a highly effective link building tool. Writing a press release involves researching a story and finding the right newsworthy […]

Rachel McHugh | 31st October 2022 |

How to create a link building campaign

Running a successful link building campaign is the key to ranking and growing your traffic organically. Gaining links tells Google that you’re trusted by quality websites and builds your website authority. If you want to appear at the top of search engine results pages (SERPs), then you’ll need to establish yourself with some great links. […]

Rachel McHugh | 31st October 2022 |

How does link building help your SEO performance

You’ve created an amazing piece of content that is exactly what people are looking for. It answers their questions, includes all the relevant keywords and is unique high-quality content. Job done…right? Wrong! In order for content to rank successfully, it needs to have authority. This can be done via link building. In fact, Google has […]

Rachel McHugh | 31st October 2022 |

Link Building

Gaining links from high-authority sites takes skill, time and dedication, so here we share some useful tactics. From creating compelling content to attract links, to carrying out highly targeted outreach, we outline best link-building practice and strategies that have brought success to many satisfied clients.

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Rachel McHugh | 3rd October 2022 |

What Is Digital PR? 

With the digital world increasingly touching almost every aspect of our everyday lives, businesses are devoting more attention to building their brand’s image online. Digital PR is often used by companies to reach their target audience, but what exactly is digital PR? What is digital PR?  Digital PR is short for digital public relations and […]

Rachel McHugh | 3rd October 2022 |

Digital PR vs. Traditional PR: What’s the difference?

Building brand awareness is important to a business and is the main way they can make sure they’re recognised. PR is very effective for maximising this, but which type of PR should you be using? Digital and traditional PR both have similar outcomes, but the methods used vary quite dramatically. We’ll explore the differences between […]

Rachel McHugh | 28th September 2022 |

What Is Thought Leadership & Why Is It Important In PR?

Thought leadership is one of the most important ways a brand can separate itself from competitors by proving itself to be a trusted authority in its industry. Whilst thought leadership is a great way to position yourself at the forefront of your audience’s minds, many businesses don’t understand the importance of thought leadership. In this […]

Rachel McHugh | 28th September 2022 |

Thought Leadership

Looking to position yourself as an expert in your field? Want to boost your authority and trust with customers? Thought leadership is the way to go. Whether it’s providing an expert comment for a timely PR or sharing some important research, showing how knowledgeable you are about your industry, sharing ideas and solving problems are […]

Rachel McHugh | 13th July 2022 |

Fundamentals

Digital PR is a great way to boost your online presence, with the potential for high-quality backlinks, social media mentions and improved SEO. Our expert team knows how to weave your campaign into current events, whether it’s providing insight or sharing research. Why not explore our range of digital PR articles to learn more about […]

Rachel McHugh | 13th July 2022 |

Digital PR

Our digital PR experts explain how headline-grabbing content like surveys and case studies can supercharge your brand’s online reputation – and win you coverage in some of the UK’s biggest publications.

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