Preaching what we practise

Creating a test plan is a vital step towards improving results for any digital marketing campaign. Conducting experiments, in this sense, removes guesswork by providing quantitative reasoning behind your strategy. Smart marketers understand why testing is a central part of a PPC strategy, but why is PPC suited to testing? PPC platforms, such as Google, […]

In March 2019 Distinctly and Conical co-produced and published the ‘Marketing Law Firms’ guide to help marketing managers navigate the latest technology, as well as offering advice on the latest online marketing techniques. When researching and speaking to law firms it was surprising to learn that there is an industry perception that ‘their clients do […]

One of the most cited necessary skills for a copywriter is excellent command of the English language. This is often described as an in depth knowledge of spelling and grammar as well as the ability to create concise, meaningful content. Having an excellent command of the English language doesn’t mean dogmatically clinging to the grammar […]

As consumers we are faced with a barrage of words on our screens all vying for our attention. Brands are desperately seeking something new to stand out; yet the thing that a brand really needs to be good at to attract attention is identity. Brand identity isn’t how you see your business – it’s how […]

Optimising your website for mobile devices has never been more crucial, following Google’s transition to the mobile-first index. What is the mobile-first index? Fundamentally, the mobile-first index means that Google will now index and rank your site based on the mobile version of each page. This is purely mirroring user behaviour, given total searches on […]

The role of emotion in copywriting and the influence it has on a reader’s purchasing decision is undeniable. Researching the connection between the heartstrings and the purse strings, Lerner, Small, and Loewenstein discovered that feelings of sadness trigger acquisitive neural states in response to a desire to change presently unfavourable circumstances, meaning sadness can  – […]