Preaching what we practise

It’s that time of year once again. Christmas is looming and despite your best efforts to focus on this and plans for 2022, you’ve still got one other major calendar event to navigate your PPC campaigns through – Black Friday. Now for some businesses, Black Friday isn’t really a consideration. After all, if you’re not […]

The idea  As many builders and tradesmen had to adhere to lockdown measures and social distancing guidelines, tools were being left inside vans for longer while construction sites were operating at minimum capacity. This resulted in poorly secured construction sites which provided an opportunity for criminals to take advantage. Distinctly were keen to explore how […]

The idea With staycations and outdoor holidays at the peak of interest for travel and lifestyle journalists, the Distinctly team identified the summer holiday season as an opportunity to secure coverage for Zalando in both UK and IE to outdoor sports categories. Distinctly pinpointed instagram data as an authoritative and current way to uncover the […]

In the last couple of years, local SEO has been a huge talking point in the industry and it continues to be an important strategy for businesses to adopt. There have been various factors mentioned around what you should include in your local SEO strategy, including: Local citations Local link building Google My Business On Page […]

The idea The Distinctly team shifted focus in May to amplify the opportunity of spring being a key period for wildlife, in order to secure coverage for their client, Ark Wildlife. Distinctly took a layered approach to capitalise on multiple stories in one month. Distinctly identified two key awareness dates in the calendar during May: […]

Give yourself the best chance of journalist coverage with our first-hand knowledge, including a ready-to-use email template! Visit Distinctly’s Digital PR page to find out how we can help you. JUMP TO SECTION Have your email pitch opened – subject lines Engage the journalist – personalisation and tone The email call to action – pitching […]