Collaborations and partnerships are the key to the success of Distinctly.


Our passion provides the momentum to constantly evolve - ourselves, our offering and our strategies.


Founded in 2009, Distinctly has expanded through impressive year-on-year growth.


Our success is based upon achieving your digital ambitions and making a positive impact on the lives of our team.

A perfect blend of creativity and technical expertise

An award winning search marketing agency with a passion for helping businesses grow through SEO, PPC and content marketing. Founded in 2009 by Managing Director Tom Shurville, Distinctly has expanded through impressive year-on-year growth. When considering Pandas, Penguins, Hummingbirds, Possums and everything else that Google has thrown at us, we are very proud of the exceptional service that we continue to provide to our expanding portfolio of clients.

Achieving digital ambitions

We are a fun and hard working team - a blend of technical, creative and marketing brains - with a mission to achieve the digital ambitions of our clients and to make a positive impact on the lives of our team.

Through rigorous and effective people development, our multi-disciplined team of experts live and breathe search, providing exceptional service and results. We focus on providing a place for people to flourish and truly believe that by creating a productive and fulfilling work environment, you benefit from improved business growth and strong partnerships where your business is understood.

Awards & Community Recognition

We are exceptionally proud to be awarded the Excellence in People Development award at the 2018 Inspiring Hertfordshire Awards, held by the Hertfordshire Chamber of Commerce.

We are delighted to have been declared one of Hertfordshire’s best employers when we were runner-up in the prestigious Regus Employer of the Year Award.

Our chosen charities

Ectopic Pregnancy Foundation (EPF) aims to improve the care of women with a diagnosis, or possible diagnosis, of ectopic pregnancy. They hope to reduce the morbidity and maternal mortality caused by this common condition.

The Rickmansworth Foodbank is part of a nationwide network of foodbanks, supported by The Trussell Trust, working to combat poverty and hunger across the UK.

Meet the team

Distinctly is made up of some awesome people and one Dolly the Dog!

Matt Finch
Senior SEO Strategist
Jack Goldsmith
Senior SEO Strategist
Emily Cella
PPC Executive
Lauren Johnson
Senior Content Account Manager
Jonathan Sealy
PPC Executive
Justin Fox
SEO Executive
Matt Foster
Digital PR Strategist
Lewis Koch
SEO Executive
Isabella Wells
Chris Michaelides
PPC Executive
Oliver Kyte
Junior SEO Executive
Molly Pearson
Junior Copywriter
Jerram Shurville
Non-Exec Director
Dolly the Dog

Latest case studies

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Promoting Vape Club as an industry leader, building brand authority

Identifying key opportunities to raise awareness and prominence of Vape Club as an industry leader, we increased brand visibility through national and regional press coverage and built high quality, authoritative links to the Vape Club website.

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Building a strong online presence with a fully optimised website

Advising on SEO best practice for a full site redevelopment - including site map structure and optimised copy for landing pages - led to an all-time high in enquiries a month after the site launch, with key pages continuing to climb the SERP rankings.

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Capitalising on the market for DAB car radios in Norway over 4 months

Using text, display and re-marketing adverts to target users across Google AdWords, Facebook and AdRoll, we achieved increased exposure, continuously reduced CPCs week on week and increasing conversion rate by 61%. 

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Increasing awareness for the opening of the Crowne Plaza Basingstoke

To promote the new Crowne Plaza Basingstoke hotel, bespoke press releases for trade and local publications were produced for key journalists. Gaining increased awareness of the opening, we achieved an estimated 26.6K lifetime coverage views. 

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Improving the visibility of COSMO Southampton with a blogger night

To improve the organic visibility of the new Southampton COSMO restaurant and to increase awareness of the branch in the local area, we ran a blogger night at the restaurant, achieving authoritative links and radio exposure.

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An advertising strategy across Google AdWords, Facebook and AdRoll

To obtain maximum visibility for GroomArts’ training courses, we implemented a combined advertising strategy across Google AdWords, Facebook and AdRoll remarketing. We increased leads by 156%, tripling the conversion rate and reducing CPA.

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Using PPC to generate a dramatic increase in sales on Black Friday

To capitalise on Black Friday we devised tailored ads to maximise the potential of the event. Daily sales were up 189% month on month, CTR increased by 182% and ROI increased by 43% year on year - beating the previous year by 67%.

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Launching a start up with an aggressive PPC campaign

To generate enquiries for beauty courses, we started an advertising campaign targeted at Google Search, Remarketing and Facebook. Identifying Bing as the ideal search engine for the target market, we achieved a decrease in CPCs and sustainably grew investment.

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Using content to drive SEO and build brand advocacy

Utilising content marketing and leveraging brand equity to engage some of the most influential interior design writers and journalists, we achieved quality back links and a position 2 SERP ranking, with further potential for through social channels.

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