The PR strategy for events: securing press, influencers and links
Shruti Parmar
Events play an essential role in brand storytelling, providing businesses with an opportunity to showcase their products, services, and expertise to key audiences. Whether it’s a corporate event, product launch, or restaurant opening, digital PR can be a powerful tool for building awareness, securing press and influencer coverage, and earning valuable links.
Corporate events engage stakeholders, employees, and industry leaders through networking, conferences, awards, and product showcases. Launch events introduce new products or services, creating excitement and media interest.
While businesses may have in-demand products or services, they often lack the expertise to position their events for maximum exposure. Digital PR specialists can provide essential support by:
- Crafting compelling press releases and event announcements to attract media interest.
- Leveraging relationships with journalists, influencers, and bloggers to generate coverage.
- Developing strategic content that highlights the event’s unique aspects.
- Implementing SEO-focused PR tactics to secure backlinks and improve online visibility.
- Strengthening brand awareness by actively engaging with local businesses and key industry figures.
Who benefits from digital PR event support?
Events are an excellent marketing tool for a range of businesses, including:
- B2C brands – Product launches, pop-ups, and experiential activations can create lasting impressions and brand loyalty.
- Restaurants and hospitality venues – New openings, menu launches, or anniversary events help attract foodies, influencers, and local patrons.
- E-commerce brands – Brands can generate excitement with in-person launch events, influencer collaborations, and exclusive previews.
How Digital PR strategies target key audiences for events
A well-executed PR strategy ensures the right people hear about the event. Here’s how we target different audiences:
Influencers and Bloggers
When engaging influencers and bloggers, we use personalised event invitations tailored to their niche and audience size. To make the event stand out, we offer exclusive experiences such as VIP access, giveaways, and brand collaborations. Our specialists track coverage before the event and ensure post-event exposure through social media activations and hashtags to drive engagement and content sharing.
Press and Journalists
Pre-event press releases are shared with relevant industry and local media, with follow-up coverage published afterwards. Events also offer opportunities for exclusive interviews with company executives or speakers. To support media coverage, we can provide press kits containing high-quality images, quotes, and key details.
Local Businesses and Industry Leaders
Events provide valuable networking opportunities and build partnerships to enhance community engagement. While online engagement is important, word-of-mouth and local brand awareness are equally essential.
For B2B industries, sharing industry insights and thought leadership content helps position the event as a must-attend gathering. Collaborating with well-known figures or speakers adds credibility and attracts a broader audience.
A digital PR strategy can elevate your next event…
Digital PR is a powerful tool for elevating event marketing strategies, ensuring maximum visibility and engagement. By securing press coverage, influencer participation, and high-quality backlinks, businesses can extend the reach and long-term impact of their events. When planning your next event, considering a strong PR strategy can make all the difference in achieving success.
Find out how we can support you with your digital PR strategy, your influencer marketing activity or enquire today to discover what would be the best fit for you.
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