Preaching what we practise

Google has started integrating ads into its AI Overviews, a feature that uses generative AI to deliver concise summaries at the top of the search results for more complex user queries. The rollout, currently visible on mobile and desktop devices in the US, signals a pivotal change in how search, AI and advertising are likely […]

This Black Friday, UK shoppers are set to spend an impressive £3.8 billion, marking an £800 million increase from last year. With so much at stake, early preparation and a strategic, creative approach are essential to make the most of the busiest shopping season of the year. In this blog, we’ll explore 5 ways to […]

Search intent is a core part of an effective SEO strategy. To meet your customers’ needs, you have to understand exactly what they’re searching for, so you can provide the most relevant content. What is search intent? Search intent (also known as user intent or audience intent) is the main goal a user has when […]