Preaching what we practise

Customer personas, also known as user or buyer personas, are vital for understanding exactly who uses your product or service. Whilst these personas are useful for every aspect of marketing, they hold a particular importance when it comes to SEO. What is a customer persona? Customer personas are semi-fictional characters that are used to represent […]

A great digital PR campaign has solid foundations: it’s well-researched, relevant and compelling. Having reliable data to form the basis of a campaign not only adds credibility — it can also be an essential part of the storytelling that will elevate the campaign and make it worth publishing. Using data is one of the most […]

Over the course of the last year or so, I’ve seen some increasingly lively debate around the use and importance of SEO SWOT analysis. Many in the industry argue that when devising SEO strategies, it helps you to prioritise recommended activity by the biggest potential impact on growth – or the biggest threat. Whereas others, […]

Nowadays, there seems to be an awareness day for almost anything and everything. With over 80 awareness days and weeks in the UK calendar each year – there are plenty! However, this doesn’t diminish the importance of these milestone dates. Awareness days allow specific groups to be seen and feel heard, bringing a variety of […]

When it comes to creating a content strategy that really works,  there are several things to consider before you actually create your content.  Whether you are a small business looking to build brand awareness or an established company looking to grow your strategy, the same strategic approach to content creation can be applied.  What is […]

November is a key month for raising awareness of men’s physical and mental health. It also celebrates International Men’s Day globally on 19 November each year to recognise the cultural, political and socio-economic achievements of men. So following on from our International Women’s Day blog back in March, we’ve asked the men in the Distinctly […]