Preaching what we practise

Digital PR does more than increase brand awareness—it acts as a digital storefront that drives conversions both online and offline. In an era where high street stores are seeing less foot traffic and more people are shopping online, brands must shift their focus. For many businesses in sectors like FMCG and F&B, the decline of […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. TL;DR Ahrefs AI Search Benchmark Report: YouTube is the strongest signal for AI visibility The Ahrefs Q1 2026 AI Search Benchmark Report is one of the […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. TL;DR Google names the content problem: commodity vs. non-commodity The biggest talking point from Google Search Central Live in Toronto this month was Danny Sullivan’s framing […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. TL;DR Peec webinar: how the professionals use the tool Peec hosted a great webinar this month on how to leverage the tool to maximise GEO success,, […]

The way we work as digital PR professionals is evolving as AI results are being integrated into search. What’s more, there’s fast becoming a need to optimise for AI results in certain industries, or risk your website visibility in search results. A recent study from Ahrefs found that up to 44% of searches for ‘science’-related queries […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. TL;DR New research suggests losing Google visibility may also reduce AI citations Lily Ray published a useful study in February, which added fresh data and perspective […]