Rob has been working in digital advertising since 2009, devising pay-per-click strategies and helping a variety of businesses, big and small, achieve their marketing goals. During this time, he has worked on implementing advertising campaigns for multiple B2B and B2C clients, constantly refining best practice and utilising new techniques in the rapidly evolving world of online advertising.
Keeping up to date with key industry developments and how various online/offline channels interact with each other, Rob has always been particularly interested in data and analytics, and how we can better understand consumer behaviour and tailor towards it. Understanding what a business wants to achieve is key, providing return on investment and a platform on which they can grow.
Having worked for several years across a range of PPC networks such as AdWords, Bing, Facebook, LinkedIn and Twitter, Rob can draw upon a vast portfolio of project experience to make accurate projections and deliver on them. He is always looking to test new platforms and methods of connecting with people, and wants his campaigns to stand out in a busy market place.
Posts by Rob
PPC and Covid-19
For a lot of businesses, these past three months have seen the biggest ever shift in user behaviour. Coronavirus has been devastating in some industries, whereas for others it’s presented unexpected opportunities and forced them […]
Is it worth bidding on your competitors?
Achieving high rankings in Google SERPs is an art that comprises tactics, strategic planning and – in many cases – patient determination. However, while SEO is all about the long game, PPC allows you to […]
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