Rob has been working in digital advertising since 2009, devising pay-per-click strategies and helping a variety of businesses, big and small, achieve their marketing goals. During this time, he has worked on implementing advertising campaigns for multiple B2B and B2C clients, constantly refining best practice and utilising new techniques in the rapidly evolving world of online advertising.
Keeping up to date with key industry developments and how various online/offline channels interact with each other, Rob has always been particularly interested in data and analytics, and how we can better understand consumer behaviour and tailor towards it. Understanding what a business wants to achieve is key, providing return on investment and a platform on which they can grow.
Having worked for several years across a range of PPC networks such as AdWords, Bing, Facebook, LinkedIn and Twitter, Rob can draw upon a vast portfolio of project experience to make accurate projections and deliver on them. He is always looking to test new platforms and methods of connecting with people, and wants his campaigns to stand out in a busy market place.
Posts by Rob
Google extends same meaning matching to phrase and broad match modifiers
In late 2018, Google made an unprecedented change to its keyword matching on Google Ads, allowing machine learning to identify queries which had the same meaning/intent, but were entirely different to the keyword you had […]
Important change to location targeting within Google Ads
There have been several Google Ads announcements recently, most coming out of the Google Marketing Live event in May. But one change that has gone under the radar somewhat is an amendment to location targeting. […]
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