Rob has been working in digital advertising since 2009, devising pay-per-click strategies and helping a variety of businesses, big and small, achieve their marketing goals. During this time, he has worked on implementing advertising campaigns for multiple B2B and B2C clients, constantly refining best practice and utilising new techniques in the rapidly evolving world of online advertising.
Keeping up to date with key industry developments and how various online/offline channels interact with each other, Rob has always been particularly interested in data and analytics, and how we can better understand consumer behaviour and tailor towards it. Understanding what a business wants to achieve is key, providing return on investment and a platform on which they can grow.
Having worked for several years across a range of PPC networks such as AdWords, Bing, Facebook, LinkedIn and Twitter, Rob can draw upon a vast portfolio of project experience to make accurate projections and deliver on them. He is always looking to test new platforms and methods of connecting with people, and wants his campaigns to stand out in a busy market place.
Posts by Rob
Is it possible to launch a new product using just PPC?
Pay-per-click advertising (PPC) can be seen as the perfect way to push a new product out to market quickly. After all, it’s possible to reach vast numbers of people, using very specific targeting, in just […]
Need to target specific job titles or functions? Here are your options.
The ability to target people by the characteristics of their job is a great selling point for any advertising network. Still, surprisingly there’s very little made of this functionality in most cases, which leaves a […]
What Google’s dramatic change to search query reporting means for the future of advertising
At the start of September, Google started informing advertisers that it would no longer be reporting on all search queries which had triggered their adverts. It was a very quiet announcement, just a notification on […]
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