Rob has been working in digital advertising since 2009, devising pay-per-click strategies and helping a variety of businesses, big and small, achieve their marketing goals. During this time, he has worked on implementing advertising campaigns for multiple B2B and B2C clients, constantly refining best practice and utilising new techniques in the rapidly evolving world of online advertising.
Keeping up to date with key industry developments and how various online/offline channels interact with each other, Rob has always been particularly interested in data and analytics, and how we can better understand consumer behaviour and tailor towards it. Understanding what a business wants to achieve is key, providing return on investment and a platform on which they can grow.
Having worked for several years across a range of PPC networks such as AdWords, Bing, Facebook, LinkedIn and Twitter, Rob can draw upon a vast portfolio of project experience to make accurate projections and deliver on them. He is always looking to test new platforms and methods of connecting with people, and wants his campaigns to stand out in a busy market place.
Posts by Rob
The return of search term insight on Google Ads?
In September last year, Google implemented one of the biggest updates to it’s advertising platform ever, by significantly reducing the number of viewable search terms for campaigns. This meant that two thirds or more of […]
How easy is it to track true ROI from PPC in 2021?
PPC has historically been a straightforward channel to track return on investment. You pay for a click, that person visits the website, and provided you have tags set up to fire on your most important […]
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