Digital PR Toolkit: The Industry Publication AI Visibility Index

As AI-generated results become increasingly integrated into search, digital PR strategies must evolve to maintain visibility. Research from Ahrefs shows that AI results appear in up to 44% of science-related searches, significantly higher than the 20.5% cross-industry average, with similarly high rates in ‘health’ (43%) and ‘pets and animals’ (37%). This shift means brands in these sectors need a clear AI visibility strategy. Building on existing research from Ahrefs and SEMrush, our Industry AI Visibility Index study explores how digital PR activity can directly influence and improve a brand’s presence in AI-driven search results.

How does the AI visibility index work?

Whether you work in marketing, PR, or SEO, this ‘map’ helps identify which publications give your brand the greatest visibility boost across AI platforms versus those that deliver more traditional PR value. We created this index to show how that balance works in practice. Not every target publication will deliver both outcomes equally, and in some cases it makes sense to prioritise one clear objective over the other.

Click on the industry or sector to filter the results, to see the full potential for exposure.

Read the full Digital PR Study: ‘How can we influence brand visibility in AI search’ here.
Note: ‘circulation figures provided by Response Source’