Senior Digital PR Strategist

Salary: £36k – £42k + health insurance + 28 days holiday (plus bank holidays)

Based: Two days per week in our Old Street office (mandatory)

At Distinctly, digital PR is a central part of our organic offering and is central to how we drive visibility, authority and growth for our clients. As a Digital PR Strategist you’ll be at the heart of delivering standout campaigns and fast, reactive activity, working alongside a dynamic and supportive team.

You’ll collaborate closely with our Account Directors to shape and execute creative, results-driven strategies that boost brand visibility and earn high quality media coverage. Your creativity and media instinct will help craft compelling stories that cut through, particularly through reactive ideas that land coverage across a wide range of targeted press.

We’re looking for someone who understands how digital PR supports SEO/GEO — including boosting visibility in LLMs — and who recognises the importance of authority building. This is a role for a strategist who thinks beyond links alone, understands how PR, search and brand intersect, and wants to help shape how digital PR delivers value now and in the future.

The perfect candidate

  • A minimum of 2 year’s experience in an agency environment.
  • Account management experience – confident in aligning your work with client business goals and staying on top of relevant industry trends with experience managing/leading client communications.
  • Confident reporting on performance, including monthly updates, emails, and client meetings and reviews.
  • Proven experience in delivering digital PR campaigns and reactive activity, using client assets and topical stories/angles to secure media coverage.
  • Motivated by KPIs and performance targets, with a strong drive to meet and exceed them with demonstrated experience delivering impactful results
  • Proactive in suggesting and exploring new strategies and tactics to evolve with the digital PR landscape.
  • Naturally curious and tapped into the news cycle, pop culture, and the structure of the UK media.

Why Distinctly?

We offer a supportive and inspiring working environment, with some great perks including:

  • 28 days’ holiday increasing to 31 days after three years
  • Private health insurance
  • Dedicated training budget and a strong focus on continuous development
  • Sensible work/life balance
  • Agency-wide bonus scheme
  • Free breakfast, fruit and team lunches
  • Opportunities to attend industry events and meetups
  • A friendly, fun, and sociable team

Our office is based in Old Street, London, and we operate a flexible hybrid model – you’ll be required to attend the office two days per week.

To find out more about working at Distinctly, please have a read through our team handbook

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