How to write landing page copy: 8 Expert Tips
Once upon a time, there was a landing page…the end. This is exactly how your story will go if you don’t capture your audience’s attention with your landing page! A landing page is your chance to make an impression on your audience and tell them exactly why you’re the solution to their problems. And how […]
What is e-commerce copywriting?
If your products aren’t flying off their digital shelves, you might be wondering why and what you can do to change that. With the right e-commerce copywriting, you can draw customers in and tell them exactly why your products are the solution to their problems. Effective, persuasive copy can be the difference between a bestseller […]
Blog Ideas: How to Develop Great Content for Blogs
You’ve sat down to dedicate some time to create stellar content for your blog, yet nothing but an empty page stares back. You’ve officially been hit with blog writer’s block and the great ideas simply aren’t flowing through. To consistently create great blog content, you need a strong editorial calendar to see you through each […]
Content Strategy: How to Create a Blog Content Strategy
Blogs are a central element of digital marketing – you’ll rarely find a website, whether it’s an information hub or e-commerce site, without one. However, just having a blog isn’t really enough as it’ll just get lost on your site and won’t add much value. Diving into a chunk of content without having a well-planned […]
Blog Content Strategy
How do you create blog content that brings your target audience to your site and gives them real value? You start by creating a strategy for your blog, which includes figuring out exactly who that target audience is, mapping out what you want to achieve, and pinpointing relevant keywords and topics. Planning makes perfect. Explore […]
How to write great website copy: a guide from the experts
You can have the most beautifully designed website in the world, but if your copy isn’t up to par, you won’t get the conversions you deserve. Every single line of copy on your website needs to have a purpose. Whether it’s encouraging visitors to click a link or teaching them something new, copy should be […]
Content marketing for small businesses: Our top tips
As a small business, content marketing can be a great way to build an audience and boost your brand awareness. But what actually is content marketing? How do you do it and is it worth your precious time? Let’s explore why content marketing is so important and how you can produce the very best content. […]
Content marketing for SaaS: A Guide
A successful content marketing strategy for software as a service (SaaS) requires thorough planning and execution. We’ve created a complete guide that discusses every stage of a SaaS content marketing strategy, along with our top 5 tips to boost its results. Why do SaaS businesses need a content marketing strategy? SaaS businesses are part of […]
What is content marketing and why is it important?
Content marketing is one of the most powerful ways to bolster the online reputation of your brand. Combining creativity with in-depth research and SEO skill, it’s both a direct contributor to your webpage’s success in SERP rankings and a perfect example of the power of SEO. That’s because it rewards meticulous research, knowledge and effort, […]
SEO copywriting best practices
When you’re thinking about an SEO strategy for your business it can be easy to get bogged down in the technicalities. How is the website’s architecture going to be structured? How do we build fast-loading, mobile-friendly pages that meet the Core Web Vitals? What’s the best way to implement schema markup? These are all critical […]
Engaging content is what sells your products and services – and your business as a whole. Learn how to write copy for real people, driving them to take action and trust your brand. From crafting the perfect tone of voice to learning how to optimise for Google’s algorithms, our copywriting articles will teach you how […]
There’s plenty of under-the-bonnet technical work that can get your webpage ranking higher, but the power of well-chosen words is just as important. Find out how content can enhance your reputation.