Preaching what we practise

AI Mode is here. Having launched in the US and then India, AI Mode is rolling out to the UK as of this week. You may not see it as an option in the search results yet, but you will soon. This is no surprise, with Google making a clear shift towards delivering LLM experiences […]

Reddit started selling ads way back in 2006, something that surprised us a little while researching for this as we can probably count on one hand the number of times their name has come up in relation to campaign planning over the past few years. Perhaps that’s due to the audience being historically weighted towards […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. TL;DR Explore this content with AI tools: ChatGPT Perplexity Covering AI Search traffic ~1% of total Of course AI traffic is growing – we are seeing […]

In my last blog, we covered how the French media landscape is evolving and what this means for a digital PR agency or a brand working to boost their online visibility in France. A small but growing reliance on PR professionals for content and experts.  Social media is taking centre stage in the French newsroom […]

Google has started integrating ads into its AI Overviews, a feature that uses generative AI to deliver concise summaries at the top of the search results for more complex user queries. The rollout, currently visible on mobile and desktop devices in the US, signals a pivotal change in how search, AI and advertising are likely […]

Reactive PR is a powerful tool for inserting brand names into relevant conversations, enhancing their credibility, and positioning yourself as industry experts. By providing timely and insightful commentary on trending or breaking news, you increase the likelihood of securing valuable media exposure. A 2024 study found that 42% of reporters view credibility as the biggest […]