Linking Out Loud: The Digital PR Podcast

Linking Out Loud is Distinctly’s digital PR podcast.

Join host Rachel McHugh, Senior Digital PR Strategist, for conversations with industry experts on everything from the linkbuilding basics to finding your feet in new markets.

Every episode features practical advice, insider knowledge, and honest discussions about what works (and what doesn’t) in today’s fast-paced digital PR landscape. We’ll be dropping new episodes weekly over the course of each season, and you can follow the podcast on your preferred platform, so you don’t our latest episodes.

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We launched season one of the podcast back in November 2024, with season two kicking off in April 2025. Here’s what you can expect from the episodes.

Season 1

#1 Where does digital PR fit in a broader brand strategy?, with Stephen Kenwright

#2 Choosing the right digital PR strategy for your client, with Thea Chippendale

#3 Landing Digital PR coverage in Spain and LatAm, with Lau Miguez

#4 The link between SEO & digital PR, with Isa Lavahun

#5 Adopting AI in digital PR processes without sacrificing quality, with Chloe Chamberlain & Matt Foster

#6 How to critique your campaign ideas (and what to do when they don’t land), with Hannah Smith

Season 2

#1 Why brands need to get on TikTok in 2025, with Jandira Neto

#2 What makes your pitch stand out to a journalist (according to a health journalist), with Rosie Taylor

#3 What journalists wish PR professionals knew, with Ria Wolstenholme

#4 How AI is redefining good PR (and the ethical considerations behind this), with Raquel Pinto

#5 Using digital PR to improve E-E-A-T signals, with Hollie Hines

#6 The importance of PR for lifestyle brands (and how you can do it), with Danielle Neah Amponsah