Health sector in France: Build your online presence

France’s health system ranks among the world’s best, which means it can be challenging for a health company to stand out. Here are some key statistics that you need to know : 

• Healthcare is a leading economic sector in France. The healthcare sector makes up 12.3% of France’s GDP, which is about €265.8 billion in 2021.*
• There are nearly 1,870,000 healthcare professionals, representing 6.5% of the active population.**

The health industry benefits from a unique media landscape characterised with high-authority publications for both consumers and professionals. Unlike the UK, where there are fewer specialised health publications, France offers a range of platforms dedicated to health. For example, Le Quotidien du Médecin targets professionals, setting it apart from the more consumer-focused Santé Magazine. 

So, how can brands in the health sector boost their online presence?

Showcasing your expertise with data-led studies and reactive PR

If you want to be recognised as a leader in your field, making your voice heard and sharing your insights in national and regional publications is crucial. By offering expert commentary or unique data-led reports, you can position yourself as a trusted source in the industry, making journalists aware of who you are. This can create a mutually beneficial cycle, with journalists having regular access to expert comments and PR professionals solidifying relationships with journalists.

Expert comment

Expert commentary can be as impactful as a formal study for health publications, as it enhances the credibility of journalists’ work. This is a powerful way to position your brand as both a leader and a reliable source.

Studies

Conducting studies is highly relevant for health brands, as it allows them to delve deeply into ongoing medical trends or important stories, making complex information more digestible for readers. By having data, health brands can provide valuable insights to inform journalists and their readers.  In an increasingly competitive market, having solid evidence to back up claims not only supports marketing efforts but also contributes to better health outcomes by educating the public and stakeholders about critical health topics.

Regional studies

This is especially effective in France, particularly when conducting regional studies that can lead to obtaining high-authority links in major regional publications like Ouest-France, Sud-Ouest, and La Provence. For instance, GC Aesthetics’s research on which regions have the highest search interest in breast augmentations gained coverage in outlets like France Bleu, France 3, and Biba Magazine because of its people-centred topic.