How law firms in France can benefit from Digital PR 

In the modern world, traditional media coverage alone is no longer enough to build a robust online presence and visibility for legal firms and companies in France. To differentiate yourself and position your firm as a trusted authority, you need to leverage your digital PR strategies. 

Why do legal firms need to leverage their digital presence?

To establish yourself as a thought leader in the legal sector, it’s essential to actively contribute to national and regional media outlets by sharing your expertise and insight. Offering expert comments and data-led studies helps you build credibility as a legal company. 

Having trustworthy links 

Securing media coverage requires positioning your legal firm or company as an authoritative source and voice. By providing expert commentary on legal news, your firm can become a valuable source for journalists, in both regional and national publications, like Le Monde or Actu Juridique. This proactive approach to media relations helps establish thought leadership, all whilst earning coverage and links. This isn’t just about sending a press release; it’s more about helping journalists enrich their content and articles with expert commentary.

Leveraging regional and national media for high-authority links

Regional media plays a crucial role in the French legal sector, as most court cases, particularly those that are not high-profile, are covered in local or regional news outlets rather than national publications. While major cases may attract attention from national media, the majority of legal stories, including civil, criminal, and administrative matters, are reported by regional newspapers. This makes regional press an essential platform for legal firms to gain visibility in and build authority around, especially in their specialisms. By targeting regional publications, legal professionals can establish themselves as trusted experts, reaching audiences who are directly affected by the legal issues being reported.

For example, court cases provide an excellent opportunity for real-time expert commentary. Many journalists live-tweet court and X, sharing updates as cases unfold. By monitoring this live, firms or companies that work in the criminal field of the legal sector can immediately offer expert analysis and insights, positioning them in the forefront of legal discussions as they happen. 

Key takeaways:

• Digital presence is essential for legal companies to establish credibility and authority 
• Leverage national but more importantly regional showcase your expertise as a legal firm
• Expert commentary, data-driven studies are key methods to position yourself as a leader in your sector. 

Find out more about how the  International digital PR team at Distinctly approaches the French market.