Do you need breadcrumbs for your ecommerce website?
Great UX should be almost invisible. An effective ecommerce website is so seamlessly navigable, and the journey from homepage to hitting ‘buy’ so straightforward, that the customer doesn’t notice the features designed to make it […]
Update to Google’s featured snippet: how it will affect your traffic
For several years now, the featured snippet has offered an opportunity for your business to be the headline act on a Google SERP – not only ranked highest on the list but given an additional […]
When does your website need fresh content?
No matter the size of your company or the industry you operate in, having good and authoritative content on your website is a strong factor in determining the success of your approach to SEO. Of […]
Google Chrome to start labelling slow sites
Most SEO professionals could spend hours explaining the ways in which UX can impact a website’s standing with Google. But among all the elements that come under the category of “user experience”, it’s easy to […]
What is Google’s BERT algorithm? Everything you need to know
In SEO, we talk a lot about search intent. One of the keys to success in our business is understanding where customers are in the transactional process. Are they ready to purchase, narrowing their options […]
Data handling hacks
From keyword research to link building, an SEO will spend the majority of their working day with data. Manipulating and interpreting data is fundamental to SEO data analysis. The process of analysing data can be […]
Favicons – what’s the controversy?
Last month Google introduced a mobile search redesign by adding a new black label for ads and favicons for the organic search results. During testing, Google said the use of favicons benefited the majority, more […]
Google I/O 2019: announcements, products and how it could impact you
Earlier this month Google held its annual I/O conference and inundated us with new products, updates and initiatives. Google I/O (Input/Output) conference was first held in 2008, announcing upcoming developments and products to the development […]