Google introduces ‘About this Result’ feature for Search
On February 1st, Google released a major new beta feature to its search results with the aim of giving users more information and peace of mind about a website before clicking on it. The new […]
Why you should care about your brand SERP
When your online and offline marketing efforts are designed to increase brand awareness, you will often find a higher number of users searching for your brand online. But as your brand grows, there are risks […]
Digital marketing in 2021: the trends to look out for
While 2020 has been incredibly challenging for businesses, we have seen some trends and opportunities emerging – some in response to the new digital landscape we face. Here our senior experts share their predictions and […]
Why does Google not display my meta description in the search results?
There are frustrations across the SEO industry with how Google handles metadata within search results. SEOs write optimised and creative meta descriptions for web pages to entice users to engage and click through to a […]
Core Web Vitals: Ready for Google’s 2021 ranking factor?
In May 2020, Google announced its new set of more tangible granular site speed metrics, Core Web Vitals. Google has invested a considerable amount of resources into Core Web Vitals replacing the speed report in […]
Content for the conversion funnel: how to hit users at different stages of converting
It used to be so simple. Customers bought from your business because it was local to them, because they were loyal to the brand or because nobody else was selling the product. In our digital […]
Page Experience and Core Web Vitals: two terms we all need to become familiar with
Playing the long game of strategic SEO means monitoring not only how your web page is ranking, but how users are experiencing it. One feeds into the other, so the UX (user experience) of your […]
Why an internal link strategy is crucial to SEO success
Interested in the product we’re talking about? You can buy it here. Like this blog post? Here’s another one. Whether your website is packed with internal links at every opportunity or there’s only one or […]