Data handling hacks
From keyword research to link building, an SEO will spend the majority of their working day with data. Manipulating and interpreting data is fundamental to SEO data analysis. The process of analysing data can be […]
Favicons – what’s the controversy?
Last month Google introduced a mobile search redesign by adding a new black label for ads and favicons for the organic search results. During testing, Google said the use of favicons benefited the majority, more […]
Google I/O 2019: announcements, products and how it could impact you
Earlier this month Google held its annual I/O conference and inundated us with new products, updates and initiatives. Google I/O (Input/Output) conference was first held in 2008, announcing upcoming developments and products to the development […]
How do people search for law firms online?
In March 2019 Distinctly and Conical co-produced and published the Marketing Law Firms guide to help marketing managers navigate the latest technology, as well as offering advice on the latest online marketing techniques. When researching […]
Google announces update: the March 2019 Core Update
Last week, Google announced a core algorithm update. While Google will often make changes to improve their service for users, as they don’t often specify what these changes are it’s usually down to experts to […]
What to consider when rebuilding a website
Site migrations and re-designs can become complex, problematic and lead to a loss in organic visibility, traffic and conversions when not implemented correctly. The following guide outlines key areas to focus on and how to […]
3 ways to check how your website looks on mobile devices
Optimising your website for mobile devices has never been more crucial, following Google’s transition to the mobile-first index. What is the mobile-first index? Fundamentally, the mobile-first index means that Google will now index and rank […]
Why internal linking is important for SEO
Links are vital to search engine optimisation. A 2015 analysis of search engine ranking factors by Moz identifies link-related factors as the single most important source of a site’s ranking power. SEO strategists invest plenty of […]