Content for the conversion funnel: how to hit users at different stages of converting
It used to be so simple. Customers bought from your business because it was local to them, because they were loyal to the brand or because nobody else was selling the product. In our digital […]
Page Experience and Core Web Vitals: two terms we all need to become familiar with
Playing the long game of strategic SEO means monitoring not only how your web page is ranking, but how users are experiencing it. One feeds into the other, so the UX (user experience) of your […]
Why an internal link strategy is crucial to SEO success
Interested in the product we’re talking about? You can buy it here. Like this blog post? Here’s another one. Whether your website is packed with internal links at every opportunity or there’s only one or […]
How to structure product pages to maximise conversions
When it comes to UX, every aspect of your ecommerce website’s design is indispensable in increasing conversions. To ensure that your ‘buy’ button sees a healthy rate of clicks, all the pages of a website […]
Do you need breadcrumbs for your ecommerce website?
Great UX should be almost invisible. An effective ecommerce website is so seamlessly navigable, and the journey from homepage to hitting ‘buy’ so straightforward, that the customer doesn’t notice the features designed to make it […]
Update to Google’s featured snippet: how it will affect your traffic
For several years now, the featured snippet has offered an opportunity for your business to be the headline act on a Google SERP – not only ranked highest on the list but given an additional […]
When does your website need fresh content?
No matter the size of your company or the industry you operate in, having good and authoritative content on your website is a strong factor in determining the success of your approach to SEO. Of […]
Google Chrome to start labelling slow sites
Most SEO professionals could spend hours explaining the ways in which UX can impact a website’s standing with Google. But among all the elements that come under the category of “user experience”, it’s easy to […]