Favicons – what’s the controversy?
Last month Google introduced a mobile search redesign by adding a new black label for ads and favicons for the organic search results. During testing, Google said the use of favicons benefited the majority, more […]
Google I/O 2019: announcements, products and how it could impact you
Earlier this month Google held its annual I/O conference and inundated us with new products, updates and initiatives. Google I/O (Input/Output) conference was first held in 2008, announcing upcoming developments and products to the development […]
How do people search for law firms online?
In March 2019 Distinctly and Conical co-produced and published the Marketing Law Firms guide to help marketing managers navigate the latest technology, as well as offering advice on the latest online marketing techniques. When researching […]
Google announces update: the March 2019 Core Update
Last week, Google announced a core algorithm update. While Google will often make changes to improve their service for users, as they don’t often specify what these changes are it’s usually down to experts to […]
What to consider when rebuilding a website
Site migrations and re-designs can become complex, problematic and lead to a loss in organic visibility, traffic and conversions when not implemented correctly. The following guide outlines key areas to focus on and how to […]
3 ways to check how your website looks on mobile devices
Optimising your website for mobile devices has never been more crucial, following Google’s transition to the mobile-first index. What is the mobile-first index? Fundamentally, the mobile-first index means that Google will now index and rank […]
Why internal linking is important for SEO
Links are vital to search engine optimisation. A 2015 analysis of search engine ranking factors by Moz identifies link-related factors as the single most important source of a site’s ranking power. SEO strategists invest plenty of […]
Making your website stand out with Schema markup
What is schema markup? Schema markup is a piece of code placed on your website to help search engines return more informative results for the user. Once added, schema markup creates enhanced descriptions in search […]