Google announces update: the March 2019 Core Update
Last week, Google announced a core algorithm update. While Google will often make changes to improve their service for users, as they don’t often specify what these changes are it’s usually down to experts to […]
What to consider when rebuilding a website
Site migrations and re-designs can become complex, problematic and lead to a loss in organic visibility, traffic and conversions when not implemented correctly. The following guide outlines key areas to focus on and how to […]
3 ways to check how your website looks on mobile devices
Optimising your website for mobile devices has never been more crucial, following Google’s transition to the mobile-first index. What is the mobile-first index? Fundamentally, the mobile-first index means that Google will now index and rank […]
Why internal linking is important for SEO
Links are vital to search engine optimisation. A 2015 analysis of search engine ranking factors by Moz identifies link-related factors as the single most important source of a site’s ranking power. SEO strategists invest plenty of […]
Making your website stand out with Schema markup
What is schema markup? Schema markup is a piece of code placed on your website to help search engines return more informative results for the user. Once added, schema markup creates enhanced descriptions in search […]
What are the best review platforms?
When utilised effectively and optimised correctly, review platforms are incredibly influential in driving traffic and brand conversions. A good review (or ideally, many good reviews) acts as a stamp of approval for a company’s product […]
How to prepare your website for voice search 2018
It’s universally acknowledged that a high loading speed makes for a good user experience, with Google’s page speed update demonstrating their commitment to this as a ranking signal. Page speed became a mobile search ranking […]
What’s a hamburger menu and should I use one?
What is a hamburger menu? While you may not know the name ‘hamburger menu’, you’ll almost certainly be familiar with the concept – a navigation icon that looks like a trio of horizontal lines which, […]