Identifying key opportunities to raise awareness and prominence of Vape Club as an industry leader, we increased brand visibility through national and regional press coverage and built high quality, authoritative links to the Vape Club website.
To promote the new Crowne Plaza Basingstoke hotel, bespoke press releases for trade and local publications were produced for key journalists. Gaining increased awareness of the opening, we achieved an estimated 26.6K lifetime coverage views.
To generate enquiries for beauty courses, we started an advertising campaign targeted at Google Search, Remarketing and Facebook. Identifying Bing as the ideal search engine for the target market, we achieved a decrease in CPCs and sustainably grew investment.