PPC is the answer when it comes to instant visibility and driving traffic

Search advertising is a staple of most digital advertising strategies, providing a platform to connect with customers who are ready to convert. We know this because the user is actively reaching out to find what they need, meaning their intent is high.

At Distinctly, we work with clients across multiple sectors who utilise search advertising across Google AdWords and Bing, including recruitment, retail, professional services, events, insurance, education and sports.

Components of a search advert

Search adverts have increased in size recently, with 140 characters permitted within the headlines and description, which is just under 50% bigger than previously. The extensions are an interchangeable set of features which appear prominently underneath the advert copy and consist of:

  • Sitelinks, callouts, structured snippets, prices
  • Phone number, text message (SMS), locations
  • Reviews, affiliate locations
  • Apps

What does managing a search campaign involve?

In broad terms, it is the ongoing optimisation of search campaigns. This is crucial, as the market never remains static. Key tasks that we help our clients with include:

  • Bidding
  • Budget management
  • Negative keyword implementations
  • Advert scheduling
  • Ad. copy production
  • A/B testing

How to get in touch:

Our PPC services

Display

Use the Google Display Network to promote your business’ website ads across a network of more than 2 million websites with a range of text, image, audio or video ads.

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Google Shopping

Drive more traffic and see an increase in online sales with product listing campaigns which ensure products are served that match users’ online search queries.

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Remarketing

Increase brand awareness and audience engagement with targeted ads to your previous site visitors as they browse elsewhere on the internet.

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PPC Training

Our PPC training courses will enable you to understand the Google Search network and devise a strategy that will drive more of the right kind of visitors to your website, plus improve conversions and boost ROI.

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PPC case studies

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Capitalising on the market for DAB car radios in Norway over 4 months

Using text, display and re-marketing adverts to target users across Google AdWords, Facebook and AdRoll, we achieved increased exposure, continuously reduced CPCs week on week and increasing conversion rate by 61%. 

Read the Case Study

An advertising strategy across Google AdWords, Facebook and AdRoll

To obtain maximum visibility for GroomArts’ training courses, we implemented a combined advertising strategy across Google AdWords, Facebook and AdRoll remarketing. We increased leads by 156%, tripling the conversion rate and reducing CPA.

Read the Case Study

Talk to us about pay-per-click

We deliver intelligently planned and executed campaigns that will increase your search visibility. Whether you require technical advice or creative content campaigns, our services will provide the winning formula for achieving fantastic results.
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