When utilising PPC platforms such as the Google Display Network (GDN) or Facebook, image banners tend to have considerably higher click-through rates (CTRs), because they are more eye-catching than plain text adverts. The different requirements for banner adverts on each network can be confusing, with varying options on file type and size.
What we deliver
We will produce banner adverts for you, to the specifications we know work utilising our many years of experience. Whether you choose to use our creative team or you prefer us to work with your incumbent design agency, we’ll do whatever works best for you and your business. We will then introduce clear A/B testing on key elements of the adverts to measure efficacy. All we need from you is:
- Your brand guidelines
- Your company logo image
Ideally, we’d also get access to your image library to utilise your own imagery on the adverts, however we can also source these for you from high-quality stock image libraries, making recommendations on which images are most likely to engage with your audience.
Examples of our PPC banner adverts
How to get in touch: