More and more advertisers are turning to new media to expand their reach.

Twitter has an active monthly user base of over 300 million people and is a growing network in terms of advertising spend for many businesses.

The platform’s targeting options include interests and keywords, although the latter is not what you would find on a search engine such as Google or Bing. While based on keywords the user searches, their intent is ultimately different on a social network, so your advert messaging needs to reflect this.

Users can be targeted using Promoted Tweets, Accounts and Trends. We find Twitter an effective platform for brand awareness, which is particularly beneficial if you are running a competition or event that requires particularly localised targeting.

As with other awareness-focused platforms, Twitter is most beneficial when viewed as a touchpoint on a longer user journey to conversion. Messaging needs to be concise and ideally engage users on Twitter itself.

Twitter is also beneficial in tying together an offline campaign with a digital audience. By utilising a specific hashtag within your print media or TV campaign, Twitter advertising can be used to easily identify and re-target users who have actively engaged with this. Providing an incentive for doing so in the first place often works best, so an effective strategy is key.

If you’d like to find out more about advertising on Twitter, or you’d like to discuss your requirements in more detail, get in touch with us.

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Social case studies

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Driving leads and conversions during the pandemic

After three months of optimisation on a new strategy, Wildgoose PPC leads increased by 71% without an increase in spend, and conversion rate improved by 54%.

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Capitalising on the market for DAB car radios in Norway over 4 months

Using text, display and re-marketing adverts to target users across Google Ads, Facebook and AdRoll, we achieved increased exposure, continuously reduced CPCs week on week and increasing conversion rate by 61%. 

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