More and more advertisers are turning to new media to expand their reach.

Remarketing is a broad term, which quite often gets used as a catch-all phrase for ensuring you don’t lose customers who were on the verge of purchasing or getting in touch.

Remarketing can be utilised at every stage of the conversion funnel and is often most effective early on in a user’s journey, in a more subtle and effective way than simply placing an advert in front of someone encouraging them to buy a product they have previously viewed.

With the correct methodology applied, remarketing can be highly effective for any business. A restaurant chain could utilise their GDPR-compliant WiFi registration data to create a audience users who can be retargeted via Facebook or Google.

We believe that audience list granularity is the key to the success of any campaign – and essential to successful remarketing activity.

Additional audience lists that can be created and utilised include:

  • Users who have watched a video on your YouTube channel, added as an audience layer to your Google Search campaign to bid higher when they search for a specific set of keywords
  • Visitors to the ‘customer’ portal of your website, to re-target with a new product or service that may be of interest to them
  • Visitors to your website within the last 24-48 hours, to re-target with a Black Friday advertisement

Remarketing is also not tied to a specific platform, although Google and Facebook tend to be where it is utilised most, given the size of each respective audience.

We work with technology providers who facilitate remarketing across multiple platforms simultaneously, meaning our reach is greater and optimisation time is reduced.

To find out more about how we can help you achieve your business goals with effective remarketing, get in touch to speak to an expert.

How to get in touch:

Facebook

In our experience, the key to running a successful campaign on Facebook is to have a true understanding of why people are using the platform, then working with the resulting information rather than against it.

LinkedIn

LinkedIn offers two main types of targeting - text adverts and sponsored content. The latter is where you ideally want to focus your time and budget, because LinkedIn users value information highly.

Twitter

Twitter is an effective platform for brand awareness, which is particularly beneficial if you are running a competition or event that requires particularly localised targeting.

Instagram

Instagram is owned by Facebook, and therefore enjoys the benefits of the same plethora of targeting options such as interests, behaviours and connections.

Pinterest

Users who are in a research phase present businesses with an opportunity to be at the forefront of a prospective customer’s conversion journey.

Social case studies

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Driving leads and conversions during the pandemic

After three months of optimisation on a new strategy, Wildgoose PPC leads increased by 71% without an increase in spend, and conversion rate improved by 54%.

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Capitalising on the market for DAB car radios in Norway over 4 months

Using text, display and re-marketing adverts to target users across Google Ads, Facebook and AdRoll, we achieved increased exposure, continuously reduced CPCs week on week and increasing conversion rate by 61%. 

Read the Case Study

Talk to us about Paid Social

We deliver intelligently planned and executed campaigns that will increase your search visibility. Whether you require technical advice or creative content campaigns, our services will provide the winning formula for achieving fantastic results.
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