More and more advertisers are turning to new media to expand their reach.

Facebook continues to be the dominant social platform both in terms of users and advertising investment from businesses.

In our experience, the key to running a successful campaign on Facebook is to have a true understanding of why people are using the platform, then working with the resulting information rather than against it. For example, it is infinitely easier to persuade someone to visit an area of Facebook itself such as business page, than to ask them to leave the platform altogether to visit your website. It’s crucial to anticipate a person’s most likely response and mitigate it.

The network is also not just exclusively B2C anymore, with B2B accessible in the form of job title targeting, which can be overlayed on top of the typical demographics you’d expect from Facebook such as age, gender, location and interests. Many advertisers fail to understand the way in which data can be shared between platforms to increase your reach while simultaneously reducing costs.

Typically, we see LinkedIn generating clicks at a much higher cost per interaction than Facebook due to LinkedIn’s ‘superior’ targeting options for B2B. However, creating a bespoke landing page for LinkedIn traffic which is set up with a Facebook tracking Pixel and optimised to gather an audience list for use on the latter in a stage 2 campaign can prove beneficial. We constantly test different combinations of creatives and audience targeting until we identify your account’s peak performance.

We guide our clients through the best way to measure success from Facebook, because often it’s not just direct leads and revenue, but vital interactions with potential customers that your competition may very well overlook.

If you’d like to find out more information about Facebook advertising, get in touch with us.

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Our Social services

LinkedIn

LinkedIn offers two main types of targeting - text adverts and sponsored content. The latter is where you ideally want to focus your time and budget, because LinkedIn users value information highly.

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Twitter

Twitter is an effective platform for brand awareness, which is particularly beneficial if you are running a competition or event that requires particularly localised targeting.

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Instagram

Instagram is owned by Facebook, and therefore enjoys the benefits of the same plethora of targeting options such as interests, behaviours and connections.

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Pinterest

Users who are in a research phase present businesses with an opportunity to be at the forefront of a prospective customer’s conversion journey.

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Remarketing

Remarketing is often most effective early on in a user’s journey, in a more subtle and effective way than simply placing an advert in front of someone encouraging them to buy a product they have previously viewed.

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Talk to us about Paid Social

We deliver intelligently planned and executed campaigns that will increase your search visibility. Whether you require technical advice or creative content campaigns, our services will provide the winning formula for achieving fantastic results.
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