More and more advertisers are turning to new media to expand their reach.

Social advertising is about blending in and being relevant in a very crowded space. Central to this is understanding where you will achieve maximum benefit and then tailoring your brand messaging to match the audience that you are trying to reach.

Delivering the right message

This is the opposite of disruption. You are invading a person’s space and you need to seamlessly blend in and deliver the right message at the right time on the right platform. Advertising on social platforms has evolved considerably over the last few years and while Facebook continues to dominate the market in terms of budget allocation, more and more advertisers are turning to new media in order to expand their reach.

Social Platforms

We cover all the major social platforms including LinkedIn, Facebook, Instagram, YouTube, Twitter, Pinterest and can advise on which platform/s to use to reach your target audience effectively. They all have their own unique selling points, and it can be confusing to know where to start. That’s where we come in.

A Flexible Approach

We don’t approach these platforms as separate entities, because they often link together at different stages of the same user journey. The key is finding out what stages are most important to influence with advertising.

We never make an assumption that one will work better than another for your business. We base decisions on real data and remain flexible at all times over budget allocations between platforms. This dynamic approach is key to our success.

 

Our Social services

Facebook

In our experience, the key to running a successful campaign on Facebook is to have a true understanding of why people are using the platform, then working with the resulting information rather than against it.

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Linkedin

LinkedIn offers two main types of targeting - text adverts and sponsored content. The latter is where you ideally want to focus your time and budget, because LinkedIn users value information highly.

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Twitter

Twitter is an effective platform for brand awareness, which is particularly beneficial if you are running a competition or event that requires particularly localised targeting.

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Instagram

Instagram is owned by Facebook, and therefore enjoys the benefits of the same plethora of targeting options such as interests, behaviours and connections.

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Pinterest

Users who are in a research phase present businesses with an opportunity to be at the forefront of a prospective customer’s conversion journey.

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Remarketing

Remarketing is often most effective early on in a user’s journey, in a more subtle and effective way than simply placing an advert in front of someone encouraging them to buy a product they have previously viewed.

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Talk to us about Social

We deliver intelligently planned and executed campaigns that will increase your search visibility. Whether you require technical advice or creative content campaigns, our services will provide the winning formula for achieving fantastic results.
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