Social advertising is about blending in and being relevant in a very crowded space. Central to this is understanding where you will achieve maximum benefit and then tailoring your brand messaging to match the audience that you are trying to reach.
Delivering the right message
This is the opposite of disruption. You are invading a person’s space and you need to seamlessly blend in and deliver the right message at the right time on the right platform. Advertising on social platforms has evolved considerably over the last few years and while Facebook continues to dominate the market in terms of budget allocation, more and more advertisers are turning to new media in order to expand their reach.
We cover all the major social platforms including LinkedIn, Facebook, Instagram, YouTube, Twitter, Pinterest and can advise on which platform/s to use to reach your target audience effectively. They all have their own unique selling points, and it can be confusing to know where to start. That’s where we come in.
A Flexible Approach
We don’t approach these platforms as separate entities, because they often link together at different stages of the same user journey. The key is finding out what stages are most important to influence with advertising.
We never make an assumption that one will work better than another for your business. We base decisions on real data and remain flexible at all times over budget allocations between platforms. This dynamic approach is key to our success.