Laurence has worked within the digital marketing space since 2008, developing and implementing biddable media campaigns for a range of businesses across multiple verticals and regions.
Dedicated to delivering best-in-class strategy within a constantly evolving digital landscape, Laurence has gained a comprehensive understanding of traditional PPC channels such as Google and Bing, alongside other platforms such as Criteo, Amazon and paid social media channels.
Experience with large scale accounts has also given him a keen understanding of how biddable channels operate as an integral part of a wider marketing strategy and the importance of balancing interconnected strategies to deliver efficiency and growth.
Posts by Laurence
Spotify Audio Ads – What You Need To Know
Since launching in 2008, the Spotify platform has seen significant growth with 345 million active users as of December 2020, making it the world’s most popular audio streaming subscription service. At present, the platform features […]
Finding new customers with Facebook Lookalike Audiences
The Facebook Ad platform is a powerful tool for reaching customers across a wide range of different audiences on Facebook and Instagram. At a basic level, businesses can target fans of their page, users who […]
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