An established wordsmith and copywriter with 17 years’ experience in the publishing industry, Isabella has amassed a wealth of expertise following notable roles at TIME, Fortune and Newsweek global publications. Isabella has worked in fast-paced newsrooms, coordinating printers and offices across the world in different time zones, ensuring the highest quality control for editorial and advertisements for leading global and luxury brands.
Since joining Distinctly in 2017, Isabella has enjoyed the opportunity to combine previous experience within a digital environment. As a writer and editor with an eye for detail, Isabella enjoys crafting concise, engaging and effective content. Isabella uses words to capture the heart of a company, while establishing brand authority and loyalty, appealing to search engines and attracting customers.
Posts by Isabella
Tone of voice guidelines and why you need them
As consumers we are faced with a barrage of words on our screens all vying for our attention. Brands are desperately seeking something new to stand out; yet the thing that a brand really needs […]
How long should a blog post be?
When asking the question ‘how long should a blog post be?’, you may initially just think in terms of word count, but this is far from the only determining factor to consider when deciding the […]
Browse our awesome people.