Having worked for five years in consumer publishing and marketing, across both digital and print, Al joined the Distinctly team as a copywriter in 2019.
Prior to Distinctly Al has crafted content for a diverse range of clients and audiences. His most recent role was on the editorial team for BBC preschool magazines, and before this he worked for a major entertainment brand at a content marketing agency. As a film writer he has also been published by magazines including Empire.
Posts by Al
What is Google’s BERT algorithm? Everything you need to know
In SEO, we talk a lot about search intent. One of the keys to success in our business is understanding where customers are in the transactional process. Are they ready to purchase, narrowing their options […]
How to write a press release that gets noticed
There was a time, many years ago, when this blog post wouldn’t have been necessary. The phrase ‘press release’ carried a certain gravitas by itself – it would swagger its way confidently to the top […]
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