Are links still important to SEO?
There is considerable evidence that Google’s core ranking metrics are – and will remain – link based. Nevertheless, the correlation between strong link building and factors such as ranking, page traffic and conversion is a […]
Recommended techniques for starting a broken link building campaign
Repairing broken links is a beneficial link building technique. This long-standing strategy is achievable for beginners and is also often used by experienced link builders. Why is this link building technique so popular? It’s beneficial […]
How to ensure your content gets published on time, every time
The process of link building includes factors which are often beyond your control. Even if the content that you are promoting is a ‘must-have’ in its particular industry, the fact of the matter is that […]
Recommended influencer marketing tools and tips for getting in touch
Influencer marketing is fast becoming one of the most popular marketing strategies for effective advertising. An approach that has been taking the marketing world by storm is now becoming the go to strategy for in-house […]
How to leverage existing relationships into your link-building strategy
For anyone that’s looked to build links to their client’s site, it’s likely that you’ll eventually come across a site whose outreach audience fails to immediately jump out at you. Maybe it’s that your client […]
How to find the perfect journalist request
Twitter is filled with journalists seeking quotes, expert opinions and interviews for stories from across the globe. Using Twitter effectively, we have been able to secure regional, national and international news coverage for our clients […]
Email marketing tools for digital PR, link building and beyond!
On the face of it, creating an email marketing campaign to build coverage and links for your brand is a simple task. However, when you multiply the time required for research, email sourcing, outreach personalisation […]
Link building made easier
With all else equal in regards to the technical optimisation aspects and architecture of a website, it is the amount of high quality, relevant links that point to the site that determine the heights it […]
Google algorithm update! Penguin is now ‘core’ and in ‘real-time’, but what does this mean?
It’s been a while since a major algorithm update (maybe two years) and this is the fourth for “Penguin”, an algorithm designed to catch anything deemed a bit spammy. Fundamentally, the algorithm is “core” meaning, […]