Distinctly worked to identify key trends within the 2015 advertising data, allowing us to aggressively increase visibility on the Google Search and Display networks via keyword bidding and remarketing image banners. Particular focus was put into increasing traffic and leads from the ‘scavenger hunts’ audience, based on historically high conversion rates. Advanced advert scheduling and device bidding also ensured that we continuously refined our targeting across the year and kept cost per acquisition as low as possible. Phone tracking and Google Analytics goals were used to identify when a user converted into a lead.
Our Final thoughts
Through careful strategic planning and working in partnership with Wildgoose, we managed to increase leads by 140% year on year while reducing cost per acquisition by 26%. The campaign proves that continuous optimisation of a PPC account over a long period can yield big results.