140%
Increase in Leads per Year
19%
Increase in conversion rate
26%
Decrease in Cost per Acquisition
What the client thought...

Distinctly’s dedication and relentless pursuit of better results continues to amaze and delight us. As a direct result of the vast improvements made and the sustained growth of online leads, we will continue to increase our spend with Distinctly into 2017.

Lee-Anne Macdonnell, Digital Marketing Manager, Wildgoose Events

The Brief

Wildgoose is an events company specialising in unique location-based challenges, including scavenger hunts and corporate team building events.

Throughout 2015, they saw steady growth from their digital advertising and wanted to aggressively grow the business further through Google Ads during 2016. The brief was to sustainably increase the media spend on this platform year on year, while maintaining the same cost per acquisition.

What we delivered

Distinctly worked to identify key trends within the 2015 advertising data, allowing us to aggressively increase visibility on the Google Search and Display networks via keyword bidding and remarketing image banners.

Particular focus was put into increasing traffic and leads from the ‘scavenger hunts’ audience, based on historically high conversion rates. Advanced advert scheduling and device bidding also ensured that we continuously refined our targeting across the year and kept cost per acquisition as low as possible.

Phone tracking and Google Analytics goals were used to identify when a user converted into a lead.

The Results

Through careful strategic planning and working in partnership with Wildgoose, we managed to increase leads by 140% year on year while reducing cost per acquisition by 26%.

The campaign proves that continuous optimisation of a PPC account over a long period can yield considerable results.

Related case studies

| View All

Technical SEO and link building support within a very competitive marketplace

Guarantor Loan Comparison is a free impartial comparison website for guarantor loans in the UK. The company was founded in 2014 and is based in London. We worked with Guarantor Loan Comparison to address rankings issues and to restore visibility in SERPs.

Read the Case Study

Delivering an increase in organic traffic, form completions and visibility for primary terms

Mercer Hole’s main objective was to see an increase in organic leads generated through their website. With this in mind, Distinctly spent time improving the site’s content as well as devising an effective blog strategy to help build authority in the financial field.

Read the Case Study

Streamlining analytics across three websites to highlight key data and improve tracking of traffic

CAMRA (Campaign for Real Ale) is a consumer organisation based in St Albans, which promotes quality ales and ciders and campaigns on the importance of pubs. Founded in 1971, it has almost 200,000 members. The […]

Read the Case Study

Using unique survey data to attain invaluable top-tier news coverage

Surveys are a highly effective way of establishing authority and relevance in an industry by creating unique, linkable data that nobody has seen before – driving the news rather than following it. This makes surveys useful not only as a link-building tactic but as a way to target content precisely to your audience, confident that they will engage with it.

Read the Case Study

Driving a 200% increase in online sales in a niche market

Implementing the findings of our audit, we fixed the technical architecture of the site and funnelled the site’s domain authority to key landing pages. We increased the depth of content on key landing pages, producing high quality copy which we optimised with key search terms in order to rank as highly as possible.

Read the Case Study

Taking site traffic and conversions to new highs with technical SEO, link building and blog content

Having previously invested in SEO, Engage Education approached Distinctly as they began the development of a new website. They were looking for a brand new strategy that could deliver consistent traffic growth whilst expanding into new international territories – but not at the cost of the UK side of the site.

Read the Case Study

Using SEO and PPC to drive new business enquiries

By focussing on a combination of both SEO and PPC, we increased Rayden's online visibility substantially, resulting in an increase in traffic to the site and most importantly, generating valuable new business enquiries.

Read the Case Study

Promoting Vape Club as an industry leader, building brand authority

Identifying key opportunities to raise awareness and prominence of Vape Club as an industry leader, we increased brand visibility through national and regional press coverage and built high quality, authoritative links to the Vape Club website.

Read the Case Study

Building a strong online presence with a fully optimised website

Advising on SEO best practice for a full site redevelopment - including site map structure and optimised copy for landing pages - led to an all-time high in enquiries a month after the site launch, with key pages continuing to climb the SERP rankings.

Read the Case Study