From a technical point of view, the site required a unique audit and bespoke actions in order to best handle the websites vast number of pages and complexities.
Challenges include ensuring similar pages were uniquely optimised, handling dynamically generated content and integrating the site’s heavy use of in-site search driven navigation.
The campaign was all about making Primary Care People the number one destination for nurses and GPs in the UK looking to make a the best possible career move.
Their SEO campaign aimed to drive rankings across a wide pool of location orientated keywords, while boosting the performance of a handful of top level pages, including the homepage. Whilst the goal was to drive incremental traffic, the focus had to be on driving the right kind of traffic and the most relevant of audiences.