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Primary Care People

Primary Care People is an ambitious and exciting, relatively new business who have gone from strength to strength in a short period, assisted by a brilliantly optimised website by Distinctly.


The Brief

From a technical point of view, the site required a unique audit and bespoke actions in order to best handle the websites vast number of pages and complexities. Challenges include ensuring similar pages are uniquely optimised, handling dynamically generated content, and integrating the sites heavy use of in-site search driven navigation.

This campaign is all about making Primary Care People the number one destination for nurses and GPs in the UK looking to make a the best possible career move. Their SEO campaign aimed to drive rankings across a wide pool of location orientated keywords, while boosting the performance of a handful of top level pages, including the homepage. Whilst the goal is to drive incremental traffic, the focus had to be on driving the right kind of traffic and the most relevant of audiences.

What we delivered

Distinctly’s technical audits covered a plethora of SEO must-haves from site-maps to robots, canonicals to Meta, 301s to 404s – the technical list was incredibly comprehensive. To manage effectively the technical needs of this websites, we worked in phases, tackling priorities in order of impact vs. complexity.

First, we executed a round of technical hygiene basics, ensuring the foundations were laid for further improvements. Next, we set about producing 100% uniquely written content across the top 100 nurse and GP pages – prioritised by search volumes to maximise return on investment.

All our technical work has been backed up with fantastic linkable content (in this case, an encouraging infographic about the state of NHS vs. the rest of the world) and influencer outreach activity.

Our Final thoughts

Technical SEO is the foundation on which positive SEO growth is built. Ultimately, it’s all about the users. Distinctly always places the user first, which is key because so does Google. Technically sound websites are vital for a good user experience. Get that right and Google will follow suit.

What the Client Thought...

Distinctly have had a huge impact on our organic visibility and delivered a significant return on investment. It’s been a thoroughly positive experience working with their team. From research through to execution, they are efficient, responsive and they deliver fantastic results.  Ash Higgs, Director, Primary Care People
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Increase in SEO traffic

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Increase in candidate enquiries

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Reduction in bounce rate