LHAA are a leading academy for those wanting to progress their career in the hair and beauty industry. They support their students in finding work in hairdressing salons through a network of over 325 salons across London, Essex and Hertfordshire.
Their SEO aims are to drive incremental traffic through improved keyword performance. The targets include ranking in the top five for competitive keywords in the hairdressing space particularly targeting those searching within the vicinity of their three main course centres.
The target audience ranges from students to those looking to makes change of career. We were able to target these demographic through careful keyword research, content analysis and tailor on-page messaging.