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LHAA Case Study

The Results

Local SEO is a fantastic way for businesses to make an impact online as you don’t have to worry about competition from major corporations.

Google created the local landscape to allow local businesses to flourish and we highly recommend taking full advantage of this opportunity.

97%Increase in SEO traffic (YoY)
69Links built
1Page rank for the term 'hairdressing'

The Brief

LHAA are a leading academy for those wanting to progress their career in the hair and beauty industry. They support their students in finding work in hairdressing salons through a network of over 325 salons across London, Essex and Hertfordshire.

Through SEO, they aim to drive incremental traffic through improved keyword performance. Targets include ranking in the top five for competitive keywords in the hairdressing space, particularly targeting those searching within the vicinity of their three main course centres.

The target audience ranges from students to those looking for a career change. We were able to target these demographics through careful keyword research, content analysis and tailored on-page messaging.

What we delivered

Distinctly planned a vigorous campaign around on-page optimisation, local citations, directory management and compelling shareable content.

On-page, we ensured that there were optimised landing pages for each of the target keywords. We’ve ensured that all local listings are up to date and consistent – exactly what Google wants to see.

Additionally, we produced fantastic content that both ranks on Google in its own right while driving high-quality natural links to boost domain credibility.

What the client thought...

We have been working with the team at Distinctly for just over two years and as well as being thoroughly great people, they have significantly improved the performance of our website and lead generation.  Distinctly are the cornerstone to the success of our SEO and PPC strategy and are our provider of choice.

Trevor Luker, Managing Director