With a network of 325 hairdressing salons across London, Essex and Hertfordshire, we’ve helped our client capitalise on a great opportunity in local search.


The brief

LHAA are a leading academy for those wanting to progress their career in the hair and beauty industry. They support their students in finding work in hairdressing salons through a network of over 325 salons across London, Essex and Hertfordshire.

Their SEO aims are to drive incremental traffic through improved keyword performance. The targets include ranking in the top five for competitive keywords in the hairdressing space particularly targeting those searching within the vicinity of their three main course centres.

The target audience ranges from students to those looking to makes change of career. We were able to target these demographic through careful keyword research, content analysis and tailor on-page messaging.

What we delivered

Distinctly planned a vigorous campaign around on-page optimisations, local citations, directory management and compelling shareable content.

On-page, we ensured that there were optimised landing pages for each of the target keywords. We’ve ensured that all local listings are up to date and consistent – what Google needs to see. Meanwhile, producing fantastic content that both ranks on Google in its own right while driving high-quality natural links to boost domain credibility.

Our final thoughts

Local SEO is a fantastic way for businesses to make an impact online as you don’t have to worry about competition from major corporations. Google created the local landscape to allow local businesses to flourish – we highly recommend taking full advantage of this opportunity.

What the client thought...

We have been working with the team at Distinctly for just over two years and as well as being thoroughly great people, they have significantly improved the performance of our website and lead generation.  Distinctly are the cornerstone to the success of our SEO and PPC strategy and are our provider of choice. Trevor Luker, Managing Director
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Increase in SEO traffic (YoY)

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Links built

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Ranking for 'hairdressing'