LHAA are a leading academy for those wanting to progress their career in the hair and beauty industry. They support their students in finding work in hairdressing salons through a network of over 325 salons across London, Essex and Hertfordshire.
Through SEO, they aim to drive incremental traffic through improved keyword performance. Targets include ranking in the top five for competitive keywords in the hairdressing space, particularly targeting those searching within the vicinity of their three main course centres.
The target audience ranges from students to those looking for a career change. We were able to target these demographics through careful keyword research, content analysis and tailored on-page messaging.