290%
SEO traffic increase within quarter
27
Links built within 3 months
What the client thought...

We have been working with the team at Distinctly for just over two years and as well as being thoroughly great people, they have significantly improved the performance of our website and lead generation.  Distinctly are the cornerstone to the success of our SEO and PPC strategy and are our provider of choice.

Trevor Luker, Managing Director

The Brief

LBTA (London Beauty Training Academy) is the new school brought to us by LHAA (London Hairdressing Apprenticeship Academy). They offer anyone wanting to progress their career in the beauty and make up industry the chance to do so through a network of over 325 salons across London, Essex and Hertfordshire.

As a new brand, LBTA required SEO support from the ground up. This included the support and optimisation of the new site build, through to promoting the new service using both SEO and PPC.

The goal was to start appearing in the top 10 for competitive keywords such as “london beauty academy” and “beauty traineeship”.

What we delivered

LBTA launched in brand new premises in Chiswick with an exclusive event hosted by legendary stylist Patrick Cameron. Hairdressers throughout the world are always on the lookout for inspiration, as are those in the media within the hair and beauty industry.

We handpicked three leading bloggers to attend (at short notice!), who later, blogged and linked to the LBTA website. Natasha Todd, Fran from FrannyMac and Claudine from Nature’s Natural Hair were in attendance and helped make the event a fantastic success.

Only 4 months after their launch, LBTA were listed on Google for many of their target keywords and rankings continue to improve.

The Results

Combining existing marketing with SEO is a great way to get more value from a single campaign – especially events which can be costly.

As such we always encourage clients to involve us in all their marketing plans.

Related case studies

| View All

Using SEO and PPC to drive new business enquiries

By focussing on a combination of both SEO and PPC, we increased Rayden's online visibility substantially, resulting in an increase in traffic to the site and most importantly, generating valuable new business enquiries.

Read the Case Study

Promoting Vape Club as an industry leader, building brand authority

Identifying key opportunities to raise awareness and prominence of Vape Club as an industry leader, we increased brand visibility through national and regional press coverage and built high quality, authoritative links to the Vape Club website.

Read the Case Study

Building a strong online presence with a fully optimised website

Advising on SEO best practice for a full site redevelopment - including site map structure and optimised copy for landing pages - led to an all-time high in enquiries a month after the site launch, with key pages continuing to climb the SERP rankings.

Read the Case Study

Capitalising on the market for DAB car radios in Norway over 4 months

Using text, display and re-marketing adverts to target users across Google AdWords, Facebook and AdRoll, we achieved increased exposure, continuously reduced CPCs week on week and increasing conversion rate by 61%. 

Read the Case Study

Increasing awareness for the opening of the Crowne Plaza Basingstoke

To promote the new Crowne Plaza Basingstoke hotel, bespoke press releases for trade and local publications were produced for key journalists. Gaining increased awareness of the opening, we achieved an estimated 26.6K lifetime coverage views. 

Read the Case Study

Improving the visibility of COSMO Southampton with a blogger night

To improve the organic visibility of the new Southampton COSMO restaurant and to increase awareness of the branch in the local area, we ran a blogger night at the restaurant, achieving authoritative links and radio exposure.

Read the Case Study

An advertising strategy across Google AdWords, Facebook and AdRoll

To obtain maximum visibility for GroomArts’ training courses, we implemented a combined advertising strategy across Google AdWords, Facebook and AdRoll remarketing. We increased leads by 156%, tripling the conversion rate and reducing CPA.

Read the Case Study

Using PPC to generate a dramatic increase in sales on Black Friday

To capitalise on Black Friday we devised tailored ads to maximise the potential of the event. Daily sales were up 189% month on month, CTR increased by 182% and ROI increased by 43% year on year - beating the previous year by 67%.

Read the Case Study

Launching a start up with an aggressive PPC campaign

To generate enquiries for beauty courses, we started an advertising campaign targeted at Google Search, Remarketing and Facebook. Identifying Bing as the ideal search engine for the target market, we achieved a decrease in CPCs and sustainably grew investment.

Read the Case Study